移动互联时代的影视编剧教育创新:跨媒介叙事训练

发布时间：2018-04-28 04:16

本文选题：影视编剧 + 内容生产　；参考：《现代传播(中国传媒大学学报)》2017年11期

【摘要】：在移动互联网时代,影视作品的内容生产呈现出跨媒介叙事的倾向,具体表现为"游戏化""动漫化""新媒体化"等特点。主流观影群体平均年龄的下沉及青年亚文化加剧了这些特征。作为故事生产者的影视编剧要深刻体悟跨媒介叙事的特点,洞悉新时代受众的审美旨趣、情感结构与消费习惯。在影视编剧的教育与学习中,应建立跨媒介叙事的教育训练体系,培养跨媒介叙事的创作观念,加入跨媒介形式的叙事训练,使学生掌握融合动漫与游戏等多种媒介形式的叙事技巧。
[Abstract]:In the era of mobile Internet, the content production of film and television works presents the tendency of cross media narration, which is characterized by the characteristics of "game", "animated" and "new media". The decline of the average age of the mainstream group and the youth subculture intensifies these characteristics. In the education and study of the film and television writers, we should establish the education and training system of cross media narrative, train the creative ideas of the cross media narrative, join the narrative training in the form of cross media, and make the students master the narrative techniques of integrating various media forms such as animation and game.

【作者单位】：广州大学新闻与传播学院;
【基金】：国家社科基金项目“中国电影‘IP'的叙事改编”(项目编号:16CC152) 广州大学校级科研项目“中国电影的叙事与技术研究” 国家留学基金管理委员会资助的研究成果
【分类号】：G642;J90-4

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