从艺人经纪模式看中国影视明星高片酬现象

发布时间：2018-04-30 23:38

本文选题：影视明星 + 经纪模式　；参考：《重庆邮电大学学报(社会科学版)》2017年01期

【摘要】：在中国,影视制作业务与经纪业务未被严格分离,艺人经纪主要采取制作与经纪合一模式,这种模式下艺人权益较易受损。艺人经纪模式会随着艺人产品处于其生命周期的不同阶段而发生变化,形成了依托制作资源帮助艺人发展的制片人、经纪人、经理人三位一体模式,制作公司内的经纪人工作室联盟模式和以明星、名导、名编为核心成立的独立艺人工作室模式。中国影视明星的高片酬是在制作与经纪合一模式下对编剧的重视程度不够、作品缺乏市场检验渠道及经纪公司缺乏成熟的造星机制等问题所致,而要形成影视经纪行业未来发展的良性循环,独立艺人经纪模式更符合产业发展的长期需要。
[Abstract]:In China, the film and television production business and the brokerage business are not strictly separated, the artist broker mainly adopts the production and the broker unification pattern, under this kind of mode, the artist rights and interests are more easily damaged. The model of artist brokerage will change with the artist's product at different stages of its life cycle, forming a trinity model of producer, broker and manager who relies on production resources to help artists develop. The production company's agent studio alliance model and the star, famous director, name as the core of the establishment of independent artists studio model. The high pay for films and TV stars in China is due to the lack of attention to screenwriters under the mode of integration of production and brokerage, the lack of market inspection channels for works and the lack of mature star-making mechanism of brokerage companies. In order to form a virtuous circle of the future development of the film and television brokerage industry, the independent artist brokerage model is more in line with the long-term needs of the industry development.
【作者单位】：中国传媒大学南广学院;
【基金】：国家社会科学基金青年项目:国有文化资产管理体制建构的政策路径研究(13CGL154)
【分类号】：J943

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