Q版商业绘画中的文化基因

发布时间：2018-05-05 20:05

本文选题：商业绘画 + Q版　；参考：《西北大学》2013年硕士论文

【摘要】：随着经济社会和信息社会的不断发展,人们的物质生活得到不断的丰富,随之而来的是越来越大的生活压力。面对这种生活压力,人们的审美趣味也发生了一定的变化。基于这些原因,在20世纪70年的代日本产生了“可爱文化”潮流,而Q版手法的商业绘画作为其中的一个组成部分也在不断的变化发展着,并在发展的过程中受到不同地区的社会环境影响,形成了带有不同传统基因的Q版手法的商业绘画。论文分四个部分进行论述。论文首先通过基于“日本可爱文化”的一些研究试给“Q版”这一说法下定义,对其特点进行归纳总结。之后通过举例说明,总结和问卷调研等方法对于商业绘画的Q版手法的应用范围以及市场前景进行研究,并总结研究其中体现的不同的传统基因。文中第一章绪论,对于论文的研究背景、意义以及研究内容和方法做了简单的阐述。第二章试通过对于“日本可爱文化”的一些研究给界定“Q版”这一概念,并对其相较于其他商业绘画作品的应用范围、特性以及发展状况做出归纳总结。第三章是结合消费者行为就当今大环境下对于国内外成功Q版手法商业绘画作品的案例分析,以及市场调研。第四章举出例子,并根据前三章的研究内容进行总结。只有在Q版手法的商业绘画拥有我们在环境下的文化基因时,才能真正的成为有着中国文化的优秀Q版商业绘画。
[Abstract]:With the continuous development of economic society and information society, people's material life has been constantly enriched, followed by a growing pressure of life. In the face of this kind of life pressure, people's aesthetic taste has also undergone certain changes. For these reasons, the Japanese generation in the 20th century had the trend of "lovely culture", and the Q version of commercial painting as a part of it is constantly changing and developing. And in the process of development by the social environment in different regions, the formation of different traditional genes with the Q version of commercial painting. The paper is divided into four parts. Firstly, this paper gives a definition of Q edition through some studies based on Japanese lovely Culture, and summarizes its characteristics. Then through illustrating, summing up and questionnaire investigation and other methods to commercial painting Q version of the application of the scope of practice and market prospects, and summed up the study of different traditional genes reflected in it. The first chapter introduces the background, significance, contents and methods of the research. The second chapter tries to define the concept of "Q Edition" through some studies on "Japanese lovely Culture", and summarize its application scope, characteristics and development status compared with other commercial paintings. The third chapter is a case study on the successful Q version of commercial paintings and market research in the context of consumer behavior. The fourth chapter gives examples and summarizes the research contents of the first three chapters. Only when the Q version of commercial painting has our cultural genes in the environment, can we truly become the excellent Q version of commercial painting with Chinese culture.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954

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