试论神话穿越题材动画片中的应用价值

发布时间：2018-05-06 10:58

本文选题：神话题材 + 穿越场景转换　；参考：《西安美术学院》2014年硕士论文

【摘要】：在中国动画历史中，以弘扬民族文化为题材的神话类动画片受到众多观众的喜爱。如今社会最流行的神话类题材便是“时空穿越”，结合这种新形式题材制作而成的神话类动画片，受到了中国观众的认可和热情追捧。这种以穿越为题材的神话类动画片，是结合了穿越和神话两种题材，，与以往单一题材类的动画片相比，更能迎合新时代背景下观众对动画片的心理需求，满足其视觉上的享受，为广大动画创作者提供了更广阔的创作空间，去创造出更具新意和观赏价值的艺术作品。现如今以穿越题材为主的神话类动画片出现了良莠不齐的现象，动画片产量的增加并没有带来质量的提高，经典之作微乎其微。动画片的制作大多偏向于低龄化的社会群体，所表达的价值观念十分单一，缺乏时代特征，毫无创作新意。因此为了使穿越题材的神话类动画片有更好的发展前景，并促进中国动画产业的崛起，本文针对动画片制作中存在的问题进行了分析，究其原因涉及到了诸多方面，包括美学、心理学、传播学、销售学以及营销学等多个领域，而本文主要从美学和观众心理学角度进行了分析和探讨。与此同时，阐明神话类穿越题材动画片的概念范畴是以神话为主、穿越为辅，并通过与以往神话类动画片相比较，展现了神话类穿越题材动画片的优势和差异。进一步对以穿越为题材的神话类与非神话类动画片做了对比和研究。本文在前人留下的研究成果中发现，以往的文献理论都是研究如何将神话题材和民族艺术运用到中国动画片中来，而在这些研究成果中存在几方面的缺陷。一方面，如何更好的将神话、穿越和动画三者有效的结合在一起，前人的理论文献对其阐述是空白的。另一方面，缺乏对喜欢神话类动画片观众的心理需求分析，同时缺乏对神话类动画片的营销模式和营销策略进行详细的研究。我们知道，艺术作品能够得到大众的接受和认可，是艺术作品能够发展的前提条件。因此对神话类动画片的营销策略以及观众的心理学进行细化研究是十分必要的。本文针对中国动画片发展中存在的问题进行探讨，通过搜集相关资料进行合理分析和对比，得出这些问题对动画产业发展的重要性，并提出相关解决方案，希望对中国神话类动画片的崛起有所帮助。
[Abstract]:In the history of Chinese animation, mythical cartoons with the theme of carrying forward national culture are loved by many audiences. Nowadays, the most popular mythical theme is "time and space passage". The mythical cartoon made with this new form of theme has been accepted and enthusiastically sought after by the Chinese audience. This kind of mythical animation with the theme of traversing is a combination of traversing and mythology. Compared with the previous cartoon with a single theme, it can meet the psychological needs of the audience in the new era and satisfy their visual enjoyment. For the majority of animation creators to provide a broader creative space to create more innovative and ornamental value of art works. Nowadays, the mythical animations, which are based on crossing themes, are mixed, and the increase of cartoon production does not bring about the improvement of quality. The classic works are very little. Animation production is mostly inclined to the younger social groups, the expressed values are very single, lack of characteristics of the times, no creative ideas. Therefore, in order to make the mythical animation through the subject matter have a better development prospects, and promote the rise of the Chinese animation industry, this paper analyzes the existing problems in animation production, the reasons involved in many aspects, including aesthetics, Psychology, communication, sales, marketing and other fields, and this article mainly from the point of view of aesthetics and audience psychology. At the same time, this paper clarifies the conceptual category of mythical traversing animation, which is mainly based on mythology, supplemented by traversing, and shows the advantages and differences of mythical traversing animation through comparison with previous mythical cartoons. Furthermore, the comparison and study of mythical and non-mythical animations about traversing are made. In this paper, we find that the previous literature theories are all about how to apply the mythical theme and the national art to the Chinese animation, but there are several defects in these research results. On the one hand, how to better integrate myth, traversal and animation together, the previous theoretical literature is blank. On the other hand, there is a lack of psychological needs analysis of the audience who like mythical animation, and lack of detailed research on the marketing model and marketing strategy of the mythical animation. We know that works of art can be accepted and recognized by the public, is a prerequisite for the development of works of art. So the marketing strategy of the mythical animation and the psychological advance of the audience It is necessary to do detailed research. This paper discusses the problems existing in the development of Chinese animation, through the collection of relevant information for reasonable analysis and comparison, draw the importance of these problems to the development of animation industry, and put forward the relevant solutions. Hope to help the rise of Chinese mythical animation.
【学位授予单位】：西安美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J954

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