跨国影视文化交流中衍生产品及溢出效应的研究

发布时间：2018-05-11 04:25

本文选题：跨国交流 + 影视文化产业　；参考：《中国海洋大学》2013年硕士论文

【摘要】：影视产品作为人们一种重要消费活动,已经成为国家文化产业支柱。2012年全球电影产业消费总额达620.4亿美元,亚洲已取代欧洲成为世界第二大电影市场,对于此中国影市的高速增长功不可没。2012年的中美电影新政谈判完成,中美双方约定每年将引入美国大片的数量提高到34部,这在一定时期内对中国影视文化产业的发展无疑将形成一定的冲击。虽然当前中国影视文化产业正迅速发展,面对中美电影新政的冲击,“影视文化产业”这块“蛋糕”如何做大,如何让中国影视产业向更高层次发展,很多问题值得研究,这些都是国际商务领域应当思考的突出问题。目前,中国影视文化产业的业界人士仅简单地关注影视产品的票房收入及相关知识产权保护,而忽视了其背后的经济连动效应。论文一是通过影视衍生产品的市场开发,对“影视文化产业”这块“蛋糕”如何做大进行了有益探索；二是引入“技术溢出效应”经济学原理,从深层次认识并分析国际影视产品交流对一国相关产业影响。相关研究结论对中国影视文化产业推向更高层次的发展意义重大。本文从经济学角度展开研究体现了论文独创的核心价值；首次把“影视产业”经济联动效应系统分解为“影视智力成果”“影视服务”和相关“实物产品”三种现象并进行深入探讨：首次从技术溢出角度思考“影视产品引进”社会宏观效应。并在上述分析基础上对中国影视产业发展提出了许多建议与设想。论文从中国影视文化产业这个研究主题入手,主要运用了比较研究法、文献研究法、定性分析法和统计方法这四种研究方法来分析阐述相关的问题。同时发挥国际商务专业的长处,从全新的角度剖析中国影视文化产业,以其理论性及创新性丰富和发展了影视文化产业发展理论,也对相关领域的后续研究形成重要启示。
[Abstract]:As an important consumer activity, film and television products have become the pillar of the national cultural industry. In 2012, the total consumption of the film industry in the world reached 62.04 billion US dollars, and Asia has replaced Europe as the world's second largest film market. Thanks to the rapid growth of the Chinese film market, the negotiations on a new deal for Chinese and American films in 2012 were completed, and the two sides agreed to increase the number of American blockbusters to 34 a year. This will undoubtedly form a certain impact on the development of Chinese film and television industry in a certain period. Although China's film and television culture industry is developing rapidly, in the face of the impact of the New deal between China and the United States, there are many problems worth studying on how to make the "cake" of the "film and television culture industry" bigger and how to make the film and television industry of China develop to a higher level. These are outstanding questions that should be considered in the field of international business. At present, the industry of Chinese film and television culture industry only simply pay attention to the box office income of film and television products and the protection of related intellectual property rights, but ignore the economic linkage effect behind it. First, through the market development of the film and television derivative products, the paper makes a beneficial exploration on how to make the "cake" of "film and television culture industry" bigger; secondly, it introduces the economic principle of "technology spillover effect". To understand and analyze the impact of international film and television product exchange on a country's related industries from a deep level. The relevant research conclusions are of great significance to the development of Chinese film and television culture industry to a higher level. This paper shows the core value of the paper from the angle of economics. It is the first time to decompose the economic linkage effect system of "film and television industry" into three kinds of phenomena, such as "movie and television intelligence achievement", "film and television service" and related "real products", and discuss them deeply: for the first time, thinking about "film and television production from the angle of technology spillover" Introduction of "social macro-effects." On the basis of the above analysis, many suggestions and ideas are put forward for the development of China's film and television industry. This paper starts with the research theme of Chinese film and television culture industry and mainly uses four research methods: comparative research method, literature research method, qualitative analysis method and statistical method to analyze and expound the related problems. At the same time, it gives full play to the advantages of international business major, analyzes Chinese film and television culture industry from a new angle, enriches and develops the development theory of film and television culture industry with its theory and innovation, and also provides important enlightenment to the follow-up research in related fields.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J943

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