21世纪以来新疆少数民族题材电影的传播研究

发布时间：2018-05-15 08:48

本文选题：新疆少数民族题材电影 + 少数民族文化　；参考：《中央民族大学》2013年硕士论文

【摘要】：21世纪以来,新疆少数民族题材电影屡屡斩获国内及国际性的大奖,在业界声名渐响,不仅在一定范围内传播了新疆少数民族文化,树立了新疆形象,更为处于西北边陲的新疆搭建了跨文化交流的平台,增进了不同民族、不同地域、不同国家间的了解与互动,成为“文化强国”、“文化强省”的重要战略资源。但是,在“受众即市场”的今天,新疆少数民族题材电影要生存、发展,仅靠赢得评委是远远不够的。为了研究目前新疆少数民族题材电影在受众中的传播情况,本文以21世纪以来(2000-2012)新疆少数民族题材电影为切入点,运用叙事学分析、对比研究法、调查访谈法等研究方法,在对自诞生至2012年底的新疆少数民族题材电影作了简要回顾的基础上,以动态的眼光从微观与宏观、横向与纵向的层面上论述了21世纪以来新疆少数民族题材电影的创作主体、创作主题、叙事特征等要素的变化,以此窥见这一时期下电影内容上的变革与发展；重点根据问卷调查与深度访谈的一手数据、资料研究了电影存在的问题与障碍,主要表现为：传者“编码”失误,忽视了“都市”、“多民族”、“多元文化”等符号；受众“解码”偏差,存在文化定势思维、文化误读的情况；传播内容与受众期待不相符、关键内容把握不严谨,政治教育色彩浓；传播渠道狭窄,利用院线、网络传播的程度不高等；呈现出对区域内优于对区域外、对本民族优于对非本民族、对“圈内”优于对“圈外”传播的现状；最后结合21世纪以来新疆少数民族题材电影取得的成功经验与存在的不足,试图从内容、发行、营销、受众等几个方面对电影的发展提供建议与意见,以期使电影真正的从“幕后”走向“台前”,走近受众、走进受众,推动新疆少数民族题材电影持续健康发展,让新疆少数民族题材电影以文化“软实力”的形态实现与世界的平等对话。整体而言,本文所欲思考的是：新疆少数民族题材电影如何才能赢得受众,赢得市场,如何才能更好的传播少数民族文化,实现良好的跨地域、跨民族、跨文化传播,实现电影的产业化发展。
[Abstract]:Since the 21st century, Xinjiang ethnic minority films have repeatedly won domestic and international awards, gradually gaining notoriety in the industry, not only spreading Xinjiang minority culture within a certain scope, but also setting up the image of Xinjiang. Xinjiang, which is located in the northwestern border, has set up a platform for cross-cultural communication, enhanced the understanding and interaction among different nationalities, different regions and different countries, and has become an important strategic resource for "strong cultural power" and "strong cultural province". However, in the "audience is the market" today, Xinjiang minority films to survive and develop, it is far from enough to win the judges. In order to study the spread of Xinjiang minority films in the audience at present, this paper takes the Xinjiang minority films since the 21st century as the breakthrough point, using narrative analysis, comparative research methods, investigation and interview methods, and so on. On the basis of a brief review of Xinjiang minority films from birth to the end of 2012, this paper discusses the main creative subjects of Xinjiang minority films in the 21st century from the micro and macro, horizontal and vertical levels. The changes of creative themes, narrative features and other elements, in order to see the changes and development of the film content in this period, focusing on the questionnaire survey and in-depth interviews of the first-hand data, materials to study the film problems and obstacles, The main manifestations are as follows: the "coding" error of the communicator, the neglect of "city", "multi-nationality", "multiculturalism", the deviation of audience's "decode", the existence of cultural stereotype thinking and cultural misreading; The content of communication is not in line with the expectations of the audience, the key content is not strict, the color of political education is strong, the channel of communication is narrow, the degree of network communication is not high, and so on. It is better for this nation than for the non-native people, for the "inside of the circle" to be better than for the spread of "outside the circle". Finally, combining with the successful experience and existing shortcomings of the Xinjiang minority films since the 21st century, the author tries to try to make an attempt at content, distribution and marketing. The audience and other aspects provide suggestions and opinions on the development of the film, in order to make the film really move from "behind the scenes" to "in front of the stage", to approach the audience, to enter the audience, and to promote the sustainable and healthy development of the Xinjiang minority films. Let the Xinjiang minority films realize the equal dialogue with the world in the form of cultural "soft power". As a whole, what this paper wants to think about is how to win the audience, the market, the better spread of the minority culture, and the good cross-regional, cross-national and cross-cultural communication. To achieve the industrialization of film development.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G206

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