韩剧传播与消费的语境、影响与反思——基于大众文化的视域

发布时间：2018-05-16 11:06

本文选题：韩剧 + 传播　；参考：《美与时代(下)》2016年12期

【摘要】：韩剧的流行体现出其作为一种大众文化样态在传播与消费方面的一些共同属性和特点。基于大众文化的视域下,对韩剧的传播与消费的语境、影响与反思进行研究。其多重语境包括:工业化的现代社会语境下科技发展催生影视艺术、全球化的市场经济语境促使文化产业的形成、大众化的文化消费语境使得跨文化传播与消费成为可能。与此同时,韩剧必然产生带动影视旅游热、其他商品消费的多重收益、提升韩国的国家形象和文化感召力等影响。作为反思,主要借鉴其鲜明的影像表述模式、影视资源建设开发的经验、克服消费主义的弊端等。针对当下大众审美现实的一种具体观照和理性反思予以研究,具有一定的价值意义。
[Abstract]:The popularity of Korean dramas embodies some common attributes and characteristics of communication and consumption as a mass cultural model. Based on the view of popular culture, this paper studies the context, influence and reflection of Korean dramas' communication and consumption. Its multi-context includes: the development of science and technology gives birth to film and television art in the context of modern society of industrialization, the globalization of market economy promotes the formation of cultural industry, and the popular context of cultural consumption makes cross-cultural communication and consumption possible. At the same time, Korean TV dramas will inevitably bring along the movie and television tourism craze, other commodity consumption multiple income, enhance Korea's national image and cultural appeal and so on. As a reflection, it mainly uses for reference its vivid image expression mode, the experience of the construction and development of film and television resources, and overcomes the disadvantages of consumerism, etc. It is of certain value to study a kind of concrete reflection and rational reflection on the aesthetic reality of the masses.
【作者单位】：广东梅州嘉应学院;
【基金】：2014年广东省嘉应学院人文社科重点资助项目“大众审美时代的韩剧消费现象思考”(2014SKZ06)的阶段性成果
【分类号】：J905

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