从博弈论和信息不对称理论看保底发行——由2017年暑期档说开去

发布时间：2018-05-17 06:01

本文选题：保底发行 + 博弈论　；参考：《当代电影》2017年10期

【摘要】：保底发行不仅是各发行方之间,发行方与制片方之间的博弈,而且由于保底协议签订双方,影片与观众、股民与上市发行公司之间的信息不对称,影响着受众观影福利和电影产业的资源配置。只有实现资源的高效合理配置,才能使保底结果达到理想状态,即影片实际票房高于保底数字,且差额合理,发行方盈利,拥有资本发行更多项目,而制片方也无强烈改变策略的愿望,有资金和信心制作更多优秀影片,此时方达到一种良性正向激励,使资金在电影产业合理循环,创作更多优质影片。
[Abstract]:Underwriting is not only a game between the issuers, the issuers and the producers, but also because of the asymmetric information between the parties to the underwriting agreement, the film and the audience, the shareholders and the listed issuing company, It affects audience viewing welfare and the resource allocation of film industry. Only by realizing the efficient and reasonable allocation of resources can the bottom guarantee result reach the ideal state, that is, the actual box office of the film is higher than the guaranteed figure, and the difference is reasonable, the issuer is profitable, and he has more items of capital issue. The producers have no strong desire to change their strategies, and have the money and confidence to produce more excellent films. At this time, they can achieve a positive incentive to make funds in the film industry to create more high-quality films.
【作者单位】：中国艺术研究院;
【分类号】：J943

【相似文献】