当城市遇见微电影—城市微电影发展现状研究

发布时间：2018-05-23 08:42

本文选题：城市微电影 + 微电影　；参考：《南昌大学》2014年硕士论文

【摘要】：人类文明发展至今，城市不断扩张发展，不仅成为一个客观的物质组织，还成为了一个文化秩序体。微电影发源于城市，并在城市文化中发展起来，是新媒体时代和经济发展新阶段共同的产物，微电影的发展与表述始终逃不脱城市的影子。现阶段的城市形象在这些微电影中被无序地表现、组合。微电影的独特魅力经过这几年的发展已经是有目共睹，，城市为其提供了空间、背景和内容，同时，微电影的传播也有意无意地对城市形象的塑造和推广产生了不小的影响。当城市遇上微电影，会发生怎样的故事，这便是本文讨论的课题。从2012年的“新青年网首届城市微电影节”到2013年“中国城市微电影产业联盟”，城市微电影这个概念虽不清晰，却已经被人们所接受。城市微电影目前发展现状如何，又将如何发展，怎样才能扩大城市微电影的城市形象传播效果，尽量规避负面影响，是我们需要一直探索的问题。
[Abstract]:Since the development of human civilization, the city has been expanding and developing, not only as an objective material organization, but also as a cultural order. The micro-film originated in the city and developed in the city culture. It is the common product of the new media era and the new stage of economic development. The development and expression of the micro-film can not escape the shadow of the city. The present stage of the city image in these micro-movies are disorderly performance, combination. The unique charm of micro-film has been obvious to all in the past few years. The city has provided it with space, background and content. At the same time, the spread of micro-film has exerted a great influence on the shaping and promotion of city image. When the city meets the micro-film, what kind of story will happen, this is the topic discussed in this article. From the New Youth Network's first City Micro Film Festival in 2012 to the 2013 China Urban Microfilm Industry Alliance, the concept of urban microfilm has been accepted though unclear. How to develop, how to expand the effect of city image communication and how to avoid the negative influence are the problems we need to explore all the time.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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