网络剧《万万没想到》的另类审美研究

发布时间：2018-05-31 12:24

本文选题：另类审美 + 传统审美　；参考：《河北师范大学》2017年硕士论文

【摘要】：网络媒体兴起使得文化多样性的实现有了更为宽广的平台,且在传播速度和传播方式等方面也有了全新突破。在以受众为导向、“内容为王”的传播语境下,网络剧利用其自身制作灵活、传播自由、内容丰富的优势,迅速在网络中占有一席之地,《万万没想到》就在其中。这部凭借搞怪和创意走红的网络剧,打破传统与常规,风格鲜明的另类审美贯穿始终,成为值得研究的文化现象。其发生、发展有其独特的社会根据、文化心理、技术条件作为支撑。它既是社会、文化、心理的展现、反映和适应,也广泛而深刻的影响、反作用于我们的时代、生活与文化。本文将网络剧《万万没想到》作为研究对象,分析和探究其另类审美的表现和特点,以及其能够凭借独特的另类审美风格成为现象级网络神剧的原因与所显现出的问题和弊端。通过这些研究,不仅可以更为准确地对《万万没想到》所彰显的另类审美方式和内容进行把握,也能更为清晰明了地反映一些受众心态和当前社会文化及其普遍性的问题。文章本身立论观点非常明确,即网络剧《万万没想到》彰显出的审美是另类的审美,与此前传统的审美有较大不同,有其自身鲜明的特点。成就其作品的多项原因同样也可能是其致命的软肋。本文包括四章内容:第一章主要是对网络剧《万万没想到》所反映的另类审美概况做一个梳理;第二章是从多种角度对其另类审美所彰显出的特点做了些许论述;第三章探析了《万万没想到》中一反常态的另类审美之所以能够取得成功的原因;第四章则是对这种另类审美所存在的一些问题和隐患做出反思。
[Abstract]:The rise of network media makes the realization of cultural diversity have a broader platform, and has also made a new breakthrough in the speed and mode of communication. In the context of audience oriented and "content as king", network drama takes advantage of its advantages of flexible production, freedom of communication and rich content to quickly occupy a place in the network. This network play, which is famous for its eccentricity and creativity, breaks the tradition and convention, and its distinctive aesthetic style runs through all the time, and becomes a cultural phenomenon worthy of study. Its occurrence, development has its unique social basis, cultural psychology, technical conditions as the support. It is not only the manifestation, reflection and adaptation of society, culture and psychology, but also the extensive and profound influence, which counteracts to our times, life and culture. In this paper, network drama "never thought of" as the research object, analysis and explore its alternative aesthetic performance and characteristics, as well as its unique alternative aesthetic style to become a phenomenal network god drama causes and problems and shortcomings. Through these studies, we can not only grasp more accurately the different aesthetic methods and contents of "never imagined", but also more clearly reflect some of the audience mentality and the current social culture and its universality. The article has a very clear point of view, that is, the network drama "never did not think" is an alternative aesthetic, which is different from the traditional aesthetic, and has its own distinctive characteristics. Many of the reasons for his work may also be its fatal weakness. This article includes four chapters: the first chapter is mainly to make a comb of the general situation of the alternative aesthetics reflected in the network drama, the second chapter is to do some exposition on the characteristics of its alternative aesthetics from various angles. The third chapter explores the reasons why the unusual alternative aesthetics can achieve success in "never thought of"; the fourth chapter is to reflect on some problems and hidden dangers of this kind of alternative aesthetics.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905

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