韩剧热播中国之研究

发布时间：2018-06-05 03:05

本文选题：韩剧热播 + 情感需求　；参考：《西安建筑科技大学》2014年硕士论文

【摘要】：1997年中央电视台第一部引进播放的韩国电视剧《爱情是什么》，在中国观众中产生轰动效应，之后韩剧在中国热播。一直以来业界和学界都十分关注韩剧热播中国这一现象背后深层的原因解析。同时，数字技术迅猛发展，受众接纳信息传播的手段与媒介呈多元化态势。新媒介在生活中的广泛应用也造就了人们新的文化吸纳模式，因此旧式媒介受众数目锐减。而国产电视剧竞争力不足，外加国外优质电视剧成功打入我国影视剧领域，导致我国国产电视剧收视率明显走低，大批观众流失的状况。因此在全球一体化愈演愈烈的今天，研究韩剧热播之原因，解析我国电视剧存在的问题与不足，有着十分现实的意义。本论文进行的是理论性的研究，主要采取的是综合收集资料，实证分析法和例证研究法，坚持理论联系实际的原则，从韩剧研究的理论情况出发，结合韩国影视剧在中国传播的实际情况，提出对韩剧热播的思考。借鉴这一研究领域已经出现的相关研究资料，利用笔者所在高校的资源优势，，以及现代网络传播媒介的优势作用，大量考察最近几年国内热播的韩国影视剧，与从事相关研究的前辈们进行交流与讨论，从使自己对所研究内容的深度和广度进一步加深。在此基础上，本论文从第二章开始，用三章十一小节的篇幅分别从中国观众的情感需求，心理因素以及韩剧热播的文化传播三个角度解析了韩剧热播中国的深层原因；韩剧是如何创造更多效益以实现经济价值；韩剧又是如何借助对社会传统文化的传承来实现社会价值的。文中除了应用各种相关理论阐释分析，更注重通过对韩剧三大类型剧种——家庭剧，历史剧以及偶像剧的样本分析增加结论的说服力与可信度。最后，分析完各类原因之后，本文在第五章分四小节分步探讨了韩剧热播引发的冷思考，并归纳、解析了国产电视剧目前的窘境及面临的问题，在结论部分简要回顾了韩剧热播的根本原因，借鉴韩剧热播给国产剧带来的启示，结合我国影视产业的实况，提出了国产剧如何走出国门，赢得繁荣的中肯建议及实现手段。
[Abstract]:In 1997, the first introduction of the South Korean TV play introduced by CCTV, "what is love", has produced a sensational effect in Chinese audiences, after which Korean dramas are popular in China. All the time, the industry and the academics have been very concerned about the deep reasons behind the phenomenon that Korean drama is broadcasting China. At the same time, the digital technology has developed rapidly, and the audience accepts information transmission. The wide application of the new media in life has also created a new mode of cultural absorption. Therefore, the number of the old media has been reduced sharply, and the competitiveness of the domestic TV dramas is insufficient, and the foreign quality TV dramas have been successfully entered into the field of film and TV plays in China, resulting in a marked decline in the ratings of China's domestic TV dramas. As the global integration becomes more and more intense, it is of great practical significance to study the reasons for the spread of Korean dramas and to analyze the problems and shortcomings of China's TV dramas.
This paper is a theoretical study, mainly taking the comprehensive collection of data, empirical analysis and example research, adhering to the principle of linking theory with practice, starting from the theoretical situation of Korean drama research, combining the actual situation of Korean TV plays in China, and putting forward thinking about the hot broadcast of Korean dramas. The present related research materials, using the resources advantage of the author's University and the advantage of the modern network media, have investigated a large number of popular Korean film and television dramas in recent years, and exchanged and discussed the predecessors engaged in the related research, and further deepened their depth and breadth of the research content. From the second chapter, this paper uses the three chapters and eleven sections to analyze the deep reasons of the Korean dramas from the emotional needs of the Chinese audience, the psychological factors and the cultural spread of the Korean dramas. The Korean drama is how to create more benefits to achieve economic value, and how the Korean opera has the aid of the social tradition. In addition to the application of various related theories to explain and analyze the cultural heritage, the article pays more attention to the persuasiveness and credibility of the conclusions through the analysis of the three types of Korean dramas, family plays, historical plays and idols.
Finally, after analyzing all kinds of reasons, this article discusses the cold thinking caused by the hot broadcast of Korean drama in the fifth chapters and four sections, and analyzes the dilemma and the problems facing the present domestic TV play. In the conclusion part, it briefly reviews the fundamental reasons for the hot broadcast of the Korean Drama, and draws on the inspiration from the hot broadcast of Korean drama to the domestic play, and combines the shadow of China with the shadow of China. According to the actual situation of the industry, the paper puts forward the pertinent suggestions and means for domestic opera to go abroad and win prosperity.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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