商业动画中色彩的设定与应用

发布时间：2018-06-05 09:36

本文选题：商业动画 + 色彩　；参考：《河北师范大学》2014年硕士论文

【摘要】：动画产业作为新兴的第三产业，已形成了自己特有的发展模式，特别是在我国，近几年随着政府的大力支持，中国动画制作团队不断加强与国外动画强国的沟通与交流，不断壮大起来，动画产业在国内呈现出百花齐放的局面。商业动画作品数量逐年增加，由此产生的负面效应就是商业动画的质量良莠不齐。本文主要分四个部分，前两个部分是概念的提出和解释，主要对动画、商业动画的定义做了解释，并就商业动画的特点、发展现状进行了论述。针对色彩在商业动画中的设定与应用，对色彩构成的相关知识点进行了详细的讲解，并结合商业动画的实际案例分析色彩的色相、纯度、明度等在动画作品不同环节及部分的应用，力求能以艺术设计专业的角度理性分析出商业动画中色彩的具体应用。通过论述动画和商业动画的含义，从商业动画的特点出发，分析其发展的路径剖析商业动画发展的现状，从而得出目前存在的弊病，并从中得出动画创作者必须回归本位，从基础的艺术修养来加强团队的创作质量，从而创作出更加富有艺术内涵也更加具有商业价值的作品的结论。而这一目标的实现，需要商业动画从根本上提高其艺术水平，这也就要求创作者思考如何提高自身艺术修养，本文正是为商业动画创作者提高艺术修养提供了可参考的知识点—色彩知识的掌握和应用。在使用了大量优秀作品做佐证的同时，论证了色彩对于商业动画的重要性，本文在参考了大量相关书籍和期刊的同时，主要结合色彩构成的相关知识点展开来分析色彩对商业动画各部分的影响，，以及其在各环节的设定与应用。以期对商业动画创作过程中的色彩设定与应用方面提供可行性的参考。
[Abstract]:As a new third industry, animation industry has formed its own unique development model, especially in China. In recent years, with the support of the government, the Chinese animation production team has continuously strengthened the communication and communication with the powerful foreign animation powers, and has been growing up. The animation industry has shown a full bloom in the country. The number of products increases year by year, and the negative effect is that the quality of commercial animation varies greatly.
This article is mainly divided into four parts, the first two parts are the concept and interpretation, mainly explain the definition of animation, commercial animation, and the characteristics of commercial animation, the development of the status quo is discussed. In view of the setting and application of color in commercial animation, the relevant knowledge points of color composition are explained in detail, and combined with business. The actual case of animation is used to analyze the color phase, purity, lightness and so on in different links and parts of the animation works, and try to analyze the specific application of the color in the commercial animation with the view of the art design professional. By discussing the meaning of the animation and commercial animation, starting from the characteristics of the commercial animation, the path section of its development is analyzed. The present situation of the development of commercial animation is analyzed, and the shortcomings of the current existence are obtained. From it, it is concluded that the animator must return to the standard and strengthen the team's creative quality from the basic artistic accomplishment, thus creating the conclusion which is more rich in artistic connotation and more commercial value. And the realization of this goal requires commercial animation. To improve its artistic level fundamentally, it also requires the creator to think about how to improve his own artistic accomplishment. This article provides a reference for commercial animation creators to improve their artistic accomplishment - the mastery and application of color knowledge. At the same time, this paper, while referring to a large number of relevant books and periodicals, mainly combines the relevant knowledge points of color composition to analyze the influence of color on various parts of commercial animation, and its setting and application in various links in order to provide a reference for the feasibility of color setting and Application in the process of commercial animation.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J954

【共引文献】