新世纪以来家族题材电视剧热播的传播学解读

发布时间：2018-06-08 04:34

本文选题：家族 + 家族题材电视剧　；参考：《陕西师范大学》2013年硕士论文

【摘要】：新世纪以后,中国加入WTO,融入世界经济全球化浪潮。在我国经济飞速发展的同时,电视产业也有了显著改观。其中电视剧发展迅猛,剧集数量大幅增长,电视剧类型发展多元、轰动性作品不断涌现。本文研究的家族题材电视剧在这一背景下也获得了飞速的发展。无论是数量或质量都有突飞猛进的变化。《大宅门》、《大染坊》、《乔家大院》、《桔子红了》、《闯关东》、《血色湘西》、《龙票》,另外《金粉世家》、《紫玉金砂》、《尘埃落定》、《玉碎》、《京华烟云》、《范府大院》、《五月槐花香》等耳熟能详的作品都可谓是新世纪以来家族题材电视剧的典型代表。这类电视剧不断吸引受众,创造了电视剧消费的众多制高点。并且在获得高收视率的同时,在业界也激起浪花,常常为业界和受众之间搭起沟通的桥梁,引发热烈的讨论。而且在加入WTO以后,由于受到经济全球化和大众传播工具全球化的影响,中国居民的生活已经越来越呈现出消费社会的特点,家族题材电视剧的出现,可以为受众提供精神的休憩所和支撑。并且对于弘扬民族传统文化、树立正确崇高的民族精神和社会价值观,帮助受众从当前混乱杂芜的生活中抽离起到了促进作用。本文以传播学的理论为纲领,从传播语境,编码、解码方式,传播效果出发分析新时期热播的家族题材电视剧,并利用电视传播学本身的系统性和逻辑性来更有选择性、目的性的分析总结了这类剧目的编码技巧及解读模式,剖析其对受众和现实社会产生的影响,并针对价值失范的方面提出了纠偏的措施。文章共分为五个部分。第一章对家族题材电视剧的源起及发展分期做了比较细致系统的梳理。通过梳理比较,选定了将“新世纪以来的家族题材电视剧”做为本文的研究对象,并对文中所论述的这一类型电视剧做出了更明确的界定,即家族题材电视剧是指以清朝末年到民国初年为叙事时间,以一个或多个大家族的家族命运为叙事主体,将人物的性格命运、家族成员间或家族与家族之间的矛盾冲突置于广阔的社会背景中,以此折射社会历史发展变迁的具有民族气质和史诗色彩的电视剧。第二章综合分析了家族剧所处的传播语境。根据媒介生态学的理论,我们知道家族题材电视剧并非单独存在于媒介系统之中,而是与它所处的社会历史环境息息相关。并且家族题材电视剧所处的社会环境对电视剧本身的影响也异常巨大。对家族题材电视剧的传播也不能超脱于环境之外。也就是说传播活动无法脱离社会环境这一基础的条件。笔者在这一章将文本置于专门的传播语境中,重视语境的作用。在语境中对相关命题展开分析,而不再执着寻求对恒久、常见意义的学术框架的建构,以期更好、更恰当地诠释其背后的意义。所以,在对家族剧的传播学研究中,也应分析其所处的传播语境。传播语境可以对所要研究的文本提供背景和对照,也可以使研究脉络更加清晰、明了。本章从宏观、中观入手,力图分析新世纪家族剧所处的传播语境,为后文分析家族剧在此传播语境中如何编码奠定基础。第三章从传播者的角度出发,追溯到编码和内容制作的源头,通过对有代表意义的电视代码的分析,归纳出传播者的三种编码技巧即营造真实——现实主义编码法、寻求平衡——双重话语叙事编码法、关注大众——通俗化民俗化编码法。第四章从受众理论出发,用使用与满足理论以及霍尔的编码解码理论,分析了受众对家族题材电视剧的三种接受模式(倾向式解读、协商式解读、对抗式解读)及不同模式产生的不同效果。第五章分析了家族题材电视剧的价值传播。这类剧目在传播中追求民族性、注重对传统“家本位”思想的传播、力图对核心价值观的建构增砖添瓦。虽然家族题材电视剧热衷于对传统文化思想的传达但在传播中也难免会出现一些价值失范现象,笔者总结了其价值失范的几个方面,并有针对性的提出了纠偏措施,以期为家族题材电视剧后期的发展提供美好的蓝图。
[Abstract]:In the new century , China ' s entry into WTO and integration into the tide of globalization of the world economy . In the meantime , the TV industry has changed significantly in the rapid development of our economy . The series of TV series has developed rapidly , the number of episodes has increased greatly , and the type of TV series has been developing more and more .

This kind of TV series attracts the audience and creates many high points for the TV series consumption . In the meantime , in order to get the high viewing rate , the industry also incites the waves , often the bridge of communication between the industry and the audience , has raised a lively discussion . And after joining the WTO , because of the globalization of the economy and the globalization of the mass communication tool , the life of the Chinese residents has become more and more the characteristic of the consumer society , the family theme TV series appearance , can provide the audience with the spiritual rest and support . And to carry forward the national traditional culture , establish the correct and noble national spirit and social values , help the audience to draw away from the current chaos of the life of chaos .

Based on the theory of communication , this paper analyzes the TV series of the family subject of the new period from the transmission context , the coding , the decoding mode and the propagation effect , and makes use of the systematic and logical characteristics of the television transmission itself to make more selective and purposive analysis summarizes the coding skill and the interpretation mode of this kind of drama , analyzes its influence on the audience and the real society , and puts forward some measures to rectify the value anomie .

This article is divided into five parts . The first chapter makes a comparative study on the origin and development stages of the family - themed TV series . By combing and comparing , the author selected the TV series of family themes since the new century as the object of this paper , and made a clearer definition of this kind of TV series discussed in the paper .

The second chapter comprehensively analyzes the communication context of the family drama . According to the theory of the media ecology , we know that the TV series of the family is not alone in the media system , but it is closely related to the social and historical environment .

Chapter 3 goes back to the source of encoding and content creation from the angle of the communicator , and concludes three coding techniques of the communicator by analyzing the television code with representative meaning , namely , creating the realistic realistic code method , seeking the balance _ double discourse narrative coding method , and paying attention to the popular _ popular folklore coding method .

In the fourth chapter , based on the audience theory , using the theory of using and satisfying the theory and Hall ' s coding and decoding theory , this paper analyzes the three kinds of accepting modes ( inclined interpretation , negotiation interpretation , confrontation interpretation ) and different effects of different modes .

The fifth chapter analyzes the value dissemination of the TV series of the family . This kind of drama pursues the national character in the dissemination , pays attention to the dissemination of the traditional " home position " thought , tries to add the brick to the construction of the core values . Although the family theme TV series is keen on the communication of the traditional culture thought , the author sums up some aspects of the value loss , and puts forward the countermeasures to provide a good blueprint for the later development of the family theme TV series .
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G206

【参考文献】