当前纪录片中的甘肃地区形象传播研究

发布时间：2018-06-15 16:00

本文选题：甘肃地区形象 + 纪录片　；参考：《陕西师范大学》2014年硕士论文

【摘要】：近几年,纪录片产业蓬勃发展,纪录片市场需求持续增加。与此同时,随着市场经济的不断发展,各地区对自身地区形象建设、地区形象发展的问题日益重视。作为一种文化产品,纪录片与地区形象建设之间相互影响,存在着密不可分的联系。在甘肃省提出建设纪录片大省的背景下,本文从当下甘肃地区形象在纪录片传播中的状况入手,将甘肃地区形象建设与纪录片传播相结合,依据传播学相关理论研究甘肃题材纪录片的传播过程,分析和探讨甘肃题材纪录片传播中的优势与存在的问题。全文共分为五章。第一章主要梳理了关于地区形象的国内外研究现状,通过文献资料的整理、对比,总结出已有研究的不足之处,并结合甘肃地区纪录片传播情况,说明了本论文的创新所在；第二章说明了地区形象与传播的基础概念,结合传播学中的符号互动理论、框架理论等,阐释了地区形象传播的主体、传播媒介、接受者和传播效果等要素,并进一步探讨了地区形象与纪录片二者之间相互联系、相互影响的关系。第三章运用框架理论,将甘肃地区题材的纪录片分类,在人文类、自然类、人文自然类的基础上,详细分析了现阶段甘肃题材纪录片内容集中的3个类型,即政治宣传片、文化与民俗生态片、旅行游记片。并就纪录片传播中高频率传播的、代表甘肃地区的内容进行了具体的符号分析。第四章从政论宣传纪录片中甘肃地区的政治形象,到纪录片中的甘肃地区经济、社会、文化、教育、生态环境、科技发展及典型人物形象八个方面详尽分析了纪录片中的甘肃地区形象。第五章在前文分析的基础上进行总结,得出甘肃地区形象在纪录片传播中存在或产生的问题有：甘肃题材纪录片有效传播的数量有限；需进一步提高传播面、受众面；对甘肃地区形象的塑造不立体、不全面；传播内容聚焦于有限的层面,尚未深入挖掘和扩展。针对这些问题,提出了相应的改进措施,以明促进甘肃地区形象建设及甘肃纪录片产业的发展。
[Abstract]:In recent years, documentary industry is booming, documentary market demand continues to increase. At the same time, with the development of market economy, all regions pay more and more attention to their own regional image construction and regional image development. As a kind of cultural product, documentary and regional image are closely related to each other. In the context of Gansu Province's proposal to build a large documentary province, this paper starts with the current situation of Gansu region image in documentary film communication, and combines Gansu region image construction with documentary film communication. Based on the theory of communication, this paper studies the communication process of Gansu documentaries, analyzes and discusses the advantages and problems in the communication of Gansu documentaries. The full text is divided into five chapters. The first chapter mainly combs the domestic and foreign research situation about the regional image, through the literature collation, the contrast, summarizes the existing research insufficiency, and unifies the Gansu area documentary film dissemination situation, has explained this paper innovation; The second chapter explains the basic concepts of regional image and communication, combined with the theory of symbolic interaction in communication, frame theory and so on, explains the main body of regional image communication, the media, the receiver and the communication effect, and so on. Furthermore, the relationship between regional image and documentary is discussed. The third chapter uses the frame theory, classifies the documentary film of Gansu area theme, on the basis of the humanities, the nature, the humanities nature, analyzes in detail the three types of the Gansu theme documentary content concentration at present, namely the political propaganda film. Culture and folklore ecological film, travel film. And the high-frequency spread of documentary film, on behalf of Gansu region of the content of specific symbolic analysis. The fourth chapter is from the political image of Gansu region in the political theory propaganda documentary, to the economic, social, cultural, educational and ecological environment of Gansu region in the documentary. Eight aspects of the development of science and technology and typical characters are analyzed in detail. The fifth chapter summarizes the image of Gansu region on the basis of previous analysis, and concludes that there are some problems in the dissemination of Gansu region image: the limited number of effective dissemination of Gansu documentary, the need to further improve the spread of the area, by the public; The image of Gansu region is not stereotyped and comprehensive; the content of communication is focused on a limited level, but has not been excavated and expanded in depth. In view of these problems, the corresponding improvement measures are put forward in order to promote the image construction of Gansu and the development of Gansu documentary industry.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J952

【参考文献】