市场化语境下纪录片的真实性研究

发布时间：2018-06-19 21:36

本文选题：电视记录片 + 真实性　；参考：《哈尔滨师范大学》2013年硕士论文

【摘要】：电视艺术的发展与其所处社会的整体环境密不可分，自上世纪五六十年代一直到今天，中国电视纪录片已经蹒跚走过半个多世纪的发展历程。经历了政治化、人文化、平民化、社会化的不同时期。无论是自身的选题角度和文本创作，还是营销手段和传播途径，纪录片前行的每一步都证实了社会大环境的变迁对文学艺术发展的深远影响，都篆有鲜明的时代印记。2011年1月，中央电视台纪录频道开播，同年7月，首次面向全社会进行节目制作招标。在历史车轮的驱使下，纪录片最终面向竞争为主的市场。近年来，诸如《舌尖上的中国》、《走向海洋》、《故宫100》等纪录片播出后的屡获成功，证实了电视纪录片市场化机制的逐步完善和商业化进程的不断深入。不同于其它电视艺术形式，电视纪录片视真实为自己的生命，在任何时期，无论技术手段如何先进，媒介环境如何变迁，社会形势如何转变，纪录片和纪录片人都将坚守住自己最后的阵地——真实。本文梳理中国电视纪录片的市场化发展进程，分析不同时期纪录片反映真实世界的方式方法，研究市场化语境下纪录片的真实性的文本表现，结合技术的变革和媒介背景的演变，探讨在市场面前纪录片表现真实的途径。从国际优秀的纪录片的真实性表达的成功案例中汲取经验，结合纪录片所肩负的历史使命，，得出结论：中国电视纪录片坚持不断深入市场化改革的语境下，要恪守真实的属性。深入市场化与坚持真实性原则如车之双轮，鸟之双翼，缺一不可。
[Abstract]:The development of TV art is closely related to the whole environment of its society. From 1950s to 1960s to today, Chinese TV documentary has been hobbling through the development of more than half a century. It has experienced different periods of politicization, human culture, populism and socialization. Whether it is the angle of choosing the subject, the writing of the text, the marketing means and the way of communication, each step of the documentary film has confirmed the profound influence of the social environment on the development of literature and art, and the seal character has a distinctive epoch mark. CCTV Records Channel began broadcasting in July of the same year, for the first time for the whole society to conduct a programme bidding. Driven by the wheel of history, documentaries finally face the competitive market. In recent years, such documentaries as "China on the tongue", "towards the Sea" and "The Imperial Palace 100" have been successfully broadcast, which has confirmed the gradual improvement of the market-oriented mechanism and the deepening of the commercial process of TV documentaries. Unlike other forms of television art, television documentaries regard reality as their own life. At any time, no matter how advanced the technical means are, how the media environment changes, how the social situation changes, Documentaries and documentaries will stick to their final position-truth. This paper combs the marketization development process of Chinese TV documentary, analyzes the ways and methods of documentaries reflecting the real world in different periods, and studies the textual expression of documentary authenticity in the context of marketization. Combining with the change of technology and the evolution of media background, this paper probes into the way of showing truthfulness in front of the market. Drawing lessons from the successful cases of the authentic expression of international excellent documentaries and combining the historical mission of the documentaries, it is concluded that Chinese TV documentaries should adhere to their true attributes in the context of the continuous deepening of market-oriented reform. Go deep into the market and adhere to the principle of authenticity such as the two wheels of the car, bird wings, one indispensable.
【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952

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