国际节展与中国电影的海外传播研究

发布时间：2018-06-20 19:49

本文选题：国际节展 + 中国电影　；参考：《浙江大学》2013年博士论文

【摘要】：21世纪,文化“软实力”日益开始取代政治、经济和军事等“硬实力”成为国家和地区之间竞争的焦点。基于国家“软实力”战略的高度,电影已不仅仅是一个经济意义上的产业,也不仅限于一种文化传播的载体,而成了国家对外战略的重要组成部分。电影通过具体影像所展示的故事、人物、社会风貌和传达的价值观念,树立本国在其他国家民众中的吸引力和向心力,进而对一个国家在各个方面的活动都产生深远的影响。中国电影要成为国家文化“软实力”战略的重要载体,必须首先要具备在海外的影响力和吸引力,这也是本文研究的理论起点和价值所在。本文的研究主要以地域上涵盖两岸三地的中国电影为对象,以欧洲三大国际电影节上获奖的中国电影为切入点,采用内容分析、文本分析等方法,总结中国电影通过国际电影节平台实现海外传播这种方式的成功经验及失利的原因,并在此基础上反思进一步拓展中国电影海外传播的进路。本文共分为六章。第一章绪论部分的论述主要包括两个方面：一是从文化同源性的角度对两岸三地的中国电影进行整合的可能性及其所蕴含的理论视角；二是国际电影节之于中国电影海外传播及电影生态本身的意义。第二章和第三章主要是对中国电影获奖概况的梳理,并通过与美国及其他亚非拉国家电影获奖情况的比较分析,进一步理清中国电影在国际电影节视野中的地位与重要性。第四章的论述主要聚焦于获奖中国电影在创作和制作层面的跨国(区)性特征和表现,及其对电影节获奖所产生的影响以及这种影响的具体表现实施方式。第五章主要是从题材和人物角色形象的角度对获奖影片进行分析,总结出获奖影片在上述两个方面的特征,并在此基础上进一步探索国际电影在选片、评奖环节的偏好。第六章为本文的结论部分,主要是在上述分析的基础上,具体从电影文化建构和传播方式等方面思考提升中国电影海外传播能力的对策。
[Abstract]:In the 21 ~ (st) century, "soft power" of culture begins to replace "hard power" such as politics, economy and military increasingly become the focus of competition between countries and regions. Based on the national "soft power" strategy, film is not only an economic industry, but also not limited to a carrier of cultural dissemination, and has become an important part of the country's foreign strategy. The stories, characters, social features and values conveyed by the film through the concrete images, set up the attraction and centripetal force among the people of other countries, and then have a profound influence on the activities of a country in all aspects. In order to become an important carrier of the strategy of "soft power" of national culture, Chinese film must first have the influence and attraction abroad, which is also the theoretical starting point and value of this paper. The research in this paper mainly focuses on the Chinese films that cover the two sides of the Taiwan Strait and the three places in the region, and takes the winning Chinese films at the three major European international film festivals as the starting point, using the methods of content analysis, text analysis, and so on. This paper sums up the successful experience and the reasons for the failure of the overseas dissemination of Chinese films through the International Film Festival platform, and on this basis reflects on the way to further expand the overseas dissemination of Chinese films. This paper is divided into six chapters. The first part of the introduction mainly includes two aspects: first, from the perspective of cultural homology, the possibility of the integration of the three places of the two sides of the Taiwan Strait Chinese film and its theoretical perspective; Second, the significance of the International Film Festival to the overseas dissemination of Chinese films and the film ecology itself. The second and third chapters are mainly about the general situation of Chinese film awards, and through comparative analysis with the United States and other Asian, African and Latin American countries, to further clarify the position and importance of Chinese films in the vision of international film festivals. The fourth chapter mainly focuses on the international (regional) characteristics and performance of the award-winning Chinese films at the level of creation and production, as well as its influence on the award of the film festival and the concrete performance of this influence. The fifth chapter analyzes the winning films from the perspective of theme and character image, summarizes the characteristics of the winning films in the above two aspects, and further explores the preferences of international films in the selection of films and awards. The sixth chapter is the conclusion of this paper, mainly based on the above analysis, from the specific aspects of the construction of film culture and dissemination of ways to improve the ability of Chinese films overseas dissemination countermeasures.
【学位授予单位】：浙江大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：G206;J992.7

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