新媒体影视剧中的时尚元素分析

发布时间：2018-06-22 19:23

本文选题：新媒体影视剧 + 时尚　；参考：《西北大学》2013年硕士论文

【摘要】：20世纪中叶,新媒体革命标志着互联网时代的到来,互联网对媒介、通信等领域带来了翻天覆地的变化,新媒体影视剧就在这样的技术革新背景下应运而生。随着通信技术、数字技术、信息技术的发展,出现了许多播放视频流媒体平台,用户收视习惯开始改变,势必要求出现与之相符的新影视美学观念。根据中国最新一期的互联网调查报告可知,网络受众的年龄呈现年轻化的趋势。作为一种文化产品,符合受众人群的心理需要是创作影片的核心要求,年轻化的群体要求带来时尚化的美学体验,本文从时尚的内涵和外延出发,透析了时尚对社会文化和经济产生的重要影响,时尚作为一种流行的生活方式和文化现象早已渗透在新媒体影视剧的方方面面。本文以新媒体剧、新媒体电影、视频短片作为主要分析对象,从剧中的时尚的文化、视觉、听觉和营销手段等方面出发,结合相关影片对影像中涉及到的时尚元素进行了深入剖析和概括,从而为更好的界定了新媒体影视剧的定义、特点以及分类提供了事实依据。在写作过程中着重运用了传播学、时尚学、经济营销学的相关理论,希望新媒体影视剧未来能与时尚元素紧密联系,在为观众提供“文化娱乐快餐”的同时,能够促进时尚经济的发展,相互促进形成一种良性循环发展模式,为这种新颖的文化样式提供良好借鉴作用,促使它朝着正确健康的方向迈进。
[Abstract]:In the middle of the twentieth Century, the new media revolution marked the advent of the Internet era. The Internet has brought great changes to the media, communication and other fields. The new media and television dramas have come into being under the background of such technological innovation. With the development of communication technology, digital technology and information technology, many video streaming media platforms have appeared. The habit of watching TV is beginning to change, and it is bound to require a new aesthetic concept of film and television.
According to the latest Internet survey report in China, the age of the Internet audience is becoming younger. As a cultural product, the psychological needs of the audience are the core requirements of the creative film, and the young group demands a fashion aesthetic experience. This article starts from the connotation and extension of fashion and has been dialysed. As a popular way of life and cultural phenomenon, fashion, as a popular lifestyle and cultural phenomenon, has already permeated all aspects of the new media and film and television dramas. This article takes new media dramas, new media films and video clips as the main analysis object, starting from the fashion culture, vision, hearing and marketing means in the play. In order to define the definition, characteristics and classification of the new media film and TV play, it provides a factual basis for the definition of the new media film and television drama.
In the process of writing, emphasis is put on the related theories of communication, fashion and economic marketing. It is hoped that the future of the new media film and TV play can be closely related to the elements of fashion. While providing "cultural entertainment fast food" for the audience, it can promote the development of the fashion economy and promote the formation of a benign circular development model for this novel. The cultural style provides a good reference function and promotes it to move towards the right and healthy direction.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905

【参考文献】