电视纪录片《舌尖上的中国》的传播特色研究

发布时间：2018-06-29 19:44

本文选题：《舌尖上的中国》 + 内容特色　；参考：《河北大学》2013年硕士论文

【摘要】：纪录片，是一种通过记录影像来传播文化的媒介，它在记录时代变迁，展现文化实力等诸多方面都有着其他艺术形式所不具备的特殊功能。然而中国纪录片自诞生以来，一直处于曲高和寡的尴尬境地。《舌尖上的中国》的横空出世，打破了中国电视纪录片史上的阴霾，，获得广大受众的追捧，并引发国内外对它的讨论。这部由中央电视台纪录频道倾力打造的7集美食类电视纪录片，在其题材选择、创作理念、制作水准、传播推广等方面均有独特之处，它为中国电视纪录片未来的发展提供了值得借鉴和参考的范本。全文共分五章来论述：第一章是对电视纪录片《舌尖上的中国》进行概述，以达到对《舌尖上的中国》在整体上的认识；第二章论述电视纪录片《舌尖上的中国》在其精神文化、哲学、美学层面的内容特色；第三章将从叙事艺术、影像风格、音乐运用三个方面再现该片的艺术表现特色；第四章是论述电视纪录片《舌尖上的中国》的推广特色。首先介绍该片的商品包装特色，重点分析该片的媒介使用特色，包括央视播出平台、微博、网络论坛等媒介的运用；第五章主要是论述《舌尖上的中国》在纪录片创作、传播方式和市场化发展道路上带给业界的启示。
[Abstract]:Documentary film is a kind of medium to spread culture through recording images. It has special functions in recording the changes of the times, showing cultural strength and so on, which other art forms do not have. However, since its birth, Chinese documentaries have been in an awkward position of being lofty and widowed. The birth of China on the Top of the tongue has broken the haze in the history of Chinese television documentaries, and has been sought after by a broad audience. And cause the discussion of it at home and abroad. This seven-episode gourmet documentary, which was created by the CCTV Records Channel, has its own unique features in terms of its theme selection, creative ideas, production standards, dissemination and promotion, and so on. It provides a model for the future development of Chinese TV documentaries. The full text is divided into five chapters: the first chapter is to summarize the TV documentary "China on the tip of the tongue", in order to achieve the overall understanding of "China on the tip of the tongue"; The second chapter discusses the content characteristics of TV documentary "China on the tongue" in its spiritual culture, philosophy and aesthetics, the third chapter reproduces the artistic characteristics of the film from three aspects: narrative art, image style and music application. The fourth chapter discusses the characteristics of TV documentary China on the tongue. First of all, it introduces the commodity packaging characteristics of the film, and analyzes the media characteristics of the film, including CCTV broadcast platform, Weibo, Internet forum, etc. The fifth chapter mainly discusses the creation of "China on the tongue" in the documentary film. The way of communication and market-oriented development to the industry on the inspiration.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952;G206

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