从传播学视角解析《舌尖上的中国》

发布时间：2018-06-30 00:25

本文选题：《舌尖上的中国》 + 传播学　；参考：《内蒙古大学》2013年硕士论文

【摘要】：2012年,一部《舌尖上的中国》,给中国纪录片市场投放了一枚“重磅炸弹”,既刺激了中国人的味蕾,也道出了美食背后的人生百味。这部纪录片的传播奇迹,是中国纪录片在困境之中的成功突围,不仅把新的活力注入了纪录片的创作理念中,同时也为国产纪录片发展提供了一个值得参考的模板。纪录片是一个国家文化软实力的重要载体,肩负着传播国家形象、为公众提供文化知识的使命,因此,纪录片的发展直接关系到国家精神文明建设。本文从传播学的视角对国产纪录片《舌尖上的中国》进行个案研究,从传播动机、传播时机、传播主体、传播内容、传播形式、传播媒介、传播受众几方面总结了《舌尖上的中国》成功的原因,并梳理了该片尚存在的不足之处,在此基础上,提出了从加强传播主体建设,丰富深化传播内容,拓展文化和商业双重传播渠道,面向国外受众、开展国际传播等方面把该片向品牌化、国际化发展的策略。
[Abstract]:In 2012, a film called China on the tongue dropped a "blockbuster bomb" on the Chinese documentary market, stimulating both the taste buds and the taste of life behind food. The spreading miracle of this documentary is a successful breakthrough of Chinese documentary in its predicament. It not only injects new vitality into the creative idea of documentary, but also provides a valuable reference template for the development of domestic documentary. Documentary is an important carrier of soft power of national culture, which shoulders the mission of spreading national image and providing cultural knowledge to the public. Therefore, the development of documentary is directly related to the construction of national spiritual civilization. From the perspective of communication, this paper makes a case study on the domestic documentary "China on the tip of the tongue" from the perspective of communication, from the perspective of communication motivation, timing, subject, content, form, media, etc. This paper sums up the reasons for the success of "China on the tongue" from several aspects, and combs the shortcomings of the film. On this basis, it puts forward that the construction of the main body of communication should be strengthened to enrich and deepen the content of communication. Expanding the cultural and commercial dual communication channels, facing the foreign audience, developing international communication and other aspects of the film to brand, international development strategy.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J952

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