产业深度调整期的影院建设与发展趋势探析

发布时间：2018-06-30 19:56

  本文选题：影院 + 并购　； 参考：《当代电影》2017年09期

【摘要】：2016年以来,中国电影产业进入供需结构深度调整期。票房增速虽大幅下降,影院和银幕数量却发展至历史最高点,并仍持续增长。影院建设虽下沉至地级市、县级市,单体影院盈利水平低、盈利模式单一等问题却更加凸显,影院供需矛盾明显。影院开发趋向保守,同时影院发展迎来资本驱动下的整合期,并购渐成趋势。此外,在线付费视频发行放映窗口以及点播影院等新型影院的建设和发展在丰富后电影市场的同时,也将倒逼传统影院向差异化经营方向发展。
[Abstract]:Since 2016, China's film industry has entered a period of deep adjustment of supply and demand structure. Box-office growth has slowed sharply, but the number of cinemas and screens has reached an all-time high and continues to grow. Although the cinema construction has sunk to the prefecture-level city, the county level city, the single cinema profit level is low, the profit pattern and so on question is more prominent, the cinema supply and demand contradiction is obvious. The development of cinemas tends to be conservative, at the same time, the development of cinemas ushered in a period of integration driven by capital, and mergers and acquisitions gradually become a trend. In addition, the construction and development of new cinemas, such as online paid video distribution and projection windows and on-demand cinemas, will not only enrich the post-movie market, but also force traditional cinemas to develop in the direction of differentiated management.
【作者单位】： 中国政法大学光明新闻传播学院;中国传媒大学艺术学部;
【分类号】：J943
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本文编号：2086662