《魁拔之十万火急》艺术性与商业性及其关系探讨

发布时间：2018-07-04 07:48

本文选题：暑期档 + 艺术性　；参考：《南京航空航天大学》2013年硕士论文

【摘要】：2011年暑期档国产动画的推出，引发了对中国动画前景热议的新高潮，国产动画的制作水平与盈亏矛盾背后，更凸显出当今动画作品商业性与艺术性发展不均衡的现象，本课题借此契机，通过分析《魁拔之十万火急》创作的时代背景、模仿性和独创性相结合的艺术特色及日趋完善的商业运作，就其艺术价值与商业价值进行系统详尽的量化比较，运用数据对比及统计学相关方法进行分析，并以图表形式表明商业收益与艺术价值的走势关系，探讨其商业价值向艺术价值靠拢的过程。进一步阐述《魁拔之十万火急》艺术性与商业性的关系，得出优秀的艺术作品终将获得商业认可的结论，并对国产动画的特别是《魁拔》系列的前景做出总结展望，，意在能够窥斑见豹，呼吁广大艺术工作者们在艺术创作过程中能够更注重其艺术价值而非商业利益。
[Abstract]:The introduction of domestic animation in the summer of 2011 has triggered a new high tide of heated discussion on the prospect of Chinese animation. Behind the contradiction between the production level and profit and loss of domestic animation, it is more obvious that the commercial and artistic development of animation works is not balanced. This paper takes this opportunity to analyze the background of the creation of Qui-ba, the artistic characteristics of imitation and originality, and the increasingly perfect commercial operation. This paper makes a systematic and detailed quantitative comparison between the artistic value and the commercial value, and analyzes the relationship between the commercial income and the artistic value by using the data contrast and the statistical correlation method, and shows the relationship between the commercial income and the artistic value in the form of a chart. This paper discusses the process of approaching the value of art to its commercial value. Further expound the relationship between art and commercial, draw the conclusion that the outstanding works of art will get the commercial approval, and make a summary and prospect to the prospect of the domestic animation, especially the series of "Qui-ba". It is intended to peek at the leopard and appeal to artists to pay more attention to its artistic value rather than commercial interests in the process of artistic creation.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954

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