《将改革进行到底》:用“大文章”与“大故事”引领舆论

发布时间：2018-07-10 10:40

本文选题：《将改革进行到底》 + 政论专题片　；参考：《中国广播电视学刊》2017年10期

【摘要】：大型政论专题片《将改革进行到底》从理论主线、问题意识和党性与人民性统一的角度破题谋篇"大文章",通过政论性与故事性的有机融合讲好"大故事",借助全媒体传播模式扩大受众覆盖面与提升议题影响力,在舆论导向上有效地实现了弘扬主旋律与传递正能量。本文结合这部政论专题片的创作实践,归纳论述了面对当下传播格局新变化和舆论环境新趋势,主流媒体用"大文章"与"大故事"做好主题宣传的规律与经验。
[Abstract]:A large political monograph, "carrying out the Reform to the end," follows the main line of theory, From the point of view of the unity of problem consciousness and party spirit and people's nature, we can solve the problem of "big article", tell "big story" through the organic fusion of political theory and story, expand the audience coverage and enhance the influence of topic by means of the whole media communication mode. In the direction of public opinion, we effectively carry forward the main melody and transfer positive energy. Based on the creative practice of this political monograph, this paper summarizes and discusses the law and experience of the main media using "big article" and "big story" to do a good job of thematic propaganda in the face of the new changes in the current communication pattern and the new trend of the public opinion environment.
【作者单位】：中央电视台新闻中心;
【分类号】：J952

【相似文献】