广告MV跨界影视导演—创作风格的共性与启示

发布时间：2018-07-10 17:24

本文选题：广告 + MV　；参考：《西安建筑科技大学》2013年硕士论文

【摘要】：美国导演大卫·芬奇于83年开始拍摄商业广告和MV，其于2010年指导的电影《社交网络》更是获第68届金球奖最佳导演、编剧、最佳剧情片奖；日本导演中岛哲也1989年首度执导广告，，而后凭借其独有的幽默与才气享誉日本广告界，2007年，凭借影片《被嫌弃的松子的一生》获得范特亚洲电影节最佳影片；中国青年导演宁浩1999年开始拍摄MV，2006年凭借电影《疯狂的石头》一鸣惊人。广告与MV导演跨界指导电影，这当中出现了不少“转型成功者”，由广告MV导演转型影视导演后，其拍摄广告与MV所训练出的理念与技法会为其影片带来不少新鲜血液让影片形式更加丰富，但也可能一不小心也可能使得创作者走入“形式为金，技术先决”的创作误区中。本文通过分析这些转型导演的影片，将理论与实例相结合，探讨这些“转型”背后为我们所带来的启示。
[Abstract]:American director David Finch began shooting commercials and MVs in 83, and his 2010 film, Social networking, won the 68th Golden Globe Award for Best Director, screenwriter, and Best feature Film; Japanese director Nakajima also directed the advertisement for the first time in 1989, and then gained fame in Japan for his unique humor and talent. In 2007, he won the best film of the Fantt Asian Film Festival with the film "Life of the despised Pine seed"; Chinese youth director Ning Hao started shooting MVs in 1999 and made a blockbuster in 2006 with the movie Crazy Stone. Advertising and MV directors directed films across the border, in which many "transformational winners" emerged. After the commercials and MV directors transformed into film and television directors, The idea and technique trained by its advertisement and MV will bring a lot of fresh blood to its film to enrich the film form, but it may also make the creator walk into the "form for gold, technology first" creative errors. By analyzing the films of these transformational directors, this paper combines the theory with the examples, and discusses the enlightenment brought to us by these "transformation".
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J911

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