湖南电视艺术中的湖湘视觉文化元素研究
发布时间：2018-07-16 10:43
【摘要】：湖湘文化是中华文化大背景下形成的具有鲜明特征,相对稳定并且具有传承关系的区域性文化。其经世致用的思想使得湖南人一向具有敢为天下先的创新意识,这种创新意识为湖南的电视发展提供了强大的精神力量,也构成了电视湘军的人文底蕴。 电视艺术是一种视觉艺术。湖南电视作为地方性的电视媒体,肩负着发掘湖湘视觉元素与传承湖湘文化的责任。湖湘建筑、湖湘书画篆刻、湖湘陶瓷、湖湘自然景观、湘菜、湘人等湖湘视觉元素成为湖南电视节目内容的视觉素材,也是湖南电视台独特视觉识别形象系统建立的根本要素。湖南电视为促进湖湘视觉的传播做出的贡献是显而易见的,同样,湖湘视觉元素也丰富了湖南电视艺术的画面构成,湖湘视觉元素所承载的文化信息更提升了电视节目的知识层次和艺术意境。 本课题以电视艺术为平台,以发展的视觉来分析湖南电视中的湖湘文化、湖湘视觉元素。从设计学、美学、社会学、民俗学、人类学等角度出发,运用博物馆考察、市场调查、文献研究法、个案研究法、实证研究等方法,深入挖掘湖南电视艺术中的湖湘视觉元素以及湖南电视视觉识别系统中所蕴藏的湖湘文化,探讨电视艺术促进湖湘文化、湖湘视觉元素的交融、视觉创新,以及湖湘文化增加湖南电视艺术文化含量的作用。以达到发掘、呈现、传播湖湘文化的目的,同时对推进湖南电视事业健康、稳健的发展兼具有深远的影响。
[Abstract]:Huxiang culture is a regional culture formed under the background of Chinese culture with distinct characteristics, relative stability and inheritance. His practical thought made the Hunan people always have the innovative consciousness of daring to be the first in the world, which provided a powerful spiritual force for the development of television in Hunan, and also constituted the humanistic background of the Hunan television army. Television art is a visual art. Hunan TV, as a local TV media, shoulders the responsibility of discovering the visual elements of Huxiang and inheriting Huxiang culture. The cultural information carried by Huxiang visual elements promotes the level of knowledge and artistic conception of TV programs. Based on TV art, this paper analyzes Hunan culture and visual elements in Hunan TV by developing vision. This paper explores the Hunan visual elements in Hunan TV art and the Huxiang culture in Hunan TV vision recognition system, and probes into the promotion of Huxiang culture by television art, the blending of Huxiang visual elements and the visual innovation. And Hunan culture to increase the cultural content of Hunan television.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
本文编号：2126132
[Abstract]:Huxiang culture is a regional culture formed under the background of Chinese culture with distinct characteristics, relative stability and inheritance. His practical thought made the Hunan people always have the innovative consciousness of daring to be the first in the world, which provided a powerful spiritual force for the development of television in Hunan, and also constituted the humanistic background of the Hunan television army. Television art is a visual art. Hunan TV, as a local TV media, shoulders the responsibility of discovering the visual elements of Huxiang and inheriting Huxiang culture. The cultural information carried by Huxiang visual elements promotes the level of knowledge and artistic conception of TV programs. Based on TV art, this paper analyzes Hunan culture and visual elements in Hunan TV by developing vision. This paper explores the Hunan visual elements in Hunan TV art and the Huxiang culture in Hunan TV vision recognition system, and probes into the promotion of Huxiang culture by television art, the blending of Huxiang visual elements and the visual innovation. And Hunan culture to increase the cultural content of Hunan television.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
【参考文献】
相关期刊论文 前1条
1 王欣铨;;论色彩在VI设计中的作用[J];辽宁工业大学学报(社会科学版);2010年04期
，本文编号：2126132
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