网络微动画题材与形式研究
发布时间：2018-07-24 21:24
【摘要】：2009年8月，中国门户网站新浪首次推出了“新浪微博”，成为基于用户关系信息分享、传播以及获取的即时互动平台。人们利用简短的文字传达信息和沟通感情，促使阅读进入了“微时代”。而这种简短精炼却冲击力很强的表达形式迅速蔓延到其他领域，并出现了如“微电影”、“微漫画”、“微小说”等微型娱乐方式。这些新兴的艺术形式一经推出便受到各类人群的追捧，其运营机构和制作者的数量也在大幅度增长。在“微时代”的带动下，动画行业也不干示弱，由上海贺禧动漫公司首先推出了将动画和漫画相结合的新型动画“微动漫”。 由于“微动漫”是为了迎合“微时代”的到来而出现的新型产物，其自身便存在着诸多潜在的问题。首先，以新闻播报题材为主缺乏新意和原创性；其次，单纯用Flash制作，形式单一；第三，宣传力度不够受关注度较低。笔者认为贺禧动漫公司首次提出了“微动漫”固然有其原创性和特质，却正因其创立的特点阻碍了其发展。应退一步将整个动画行业带入到“微时代”当中，利用动画原有的和新兴的视听语言创造全新的“微动画”领域，并将其推向市场运营当中。 本文通过对当下各种“微”娱乐形式的制作分析和市场运营分析，以及对现有的微动漫的题材与形式分析，加之对新型动画制作技术的分析，提出三点改进微动画的方案，即1、将网络互动元素融入微动画题材中；2、将不同动画形式中的制作手法简单化；3、人机互动的微动画前景探索。 本研究主要以资料分析法、题材与形式分析法、网络数据分析法为研究方法，综合分析了微动画的现状，在创作微动画过程中所面临的诸多困难，并提出了微动画制作的可行性方案。微时代是人们快节奏生活的产物，这个快节奏也让许多传统的艺术形式加快了改变自己的步伐。动画人应利用这个机遇，创作出符合当下人欣赏与传播的动画形式，，让全民都参与到互动动画中，为我国的动画事业做出更大的贡献。
[Abstract]:In August 2009, Sina, a Chinese portal, launched Sina Weibo for the first time as an instant interactive platform for sharing, disseminating and accessing information based on user relationships. People use short words to convey information and communicate feelings, and promote reading into a "micro-era." This brief but powerful expression quickly spread to other fields, and microentertainment forms such as "micro film", "micro cartoon" and "micro talk" appeared. These new forms of art have been popular with all kinds of people, and the number of operators and producers has increased dramatically. In the "micro-era" led by the animation industry does not show weakness, by the Shanghai Hexi Animation Company first introduced a combination of animation and cartoon new animation "micro-animation." Because "micro animation" is a new product to cater for the arrival of "micro age", it has many potential problems. First of all, the lack of new ideas and originality in news coverage; secondly, the use of Flash production, the form is single; third, the lack of publicity received less attention. The author thinks that Hexi Animation Company put forward "Micro Animation" for the first time, although it has its originality and characteristics, it has hindered its development because of its characteristics. We should step back and bring the whole animation industry into the "micro-era", using the original animation and the new audio-visual language to create a new field of "micro-animation", and push it to the market operation. In this paper, through the production analysis and market operation analysis of various "micro" entertainment forms, as well as the theme and form analysis of the existing micro-animation, and the analysis of the new animation production technology, this paper puts forward three plans to improve the micro-animation. That is to say, the interactive elements of the network are integrated into the subject matter of micro-animation, and the methods of making different animation forms are simplified, and the prospect of micro-animation of human-computer interaction is explored. This research mainly takes the data analysis method, the theme and the form analysis method, the network data analysis method as the research method, synthetically analyzed the microanimation present situation, in the creation microanimation process faces many difficulties, The feasibility scheme of micro-animation is put forward. The micro-era is the product of people's fast-paced life, which also accelerates many traditional art forms to change their own pace. Animators should take advantage of this opportunity to create animation forms that accord with the appreciation and dissemination of current people so that all the people can participate in interactive animation and make greater contributions to the cause of animation in our country.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954;J218.7
本文编号：2142698
[Abstract]:In August 2009, Sina, a Chinese portal, launched Sina Weibo for the first time as an instant interactive platform for sharing, disseminating and accessing information based on user relationships. People use short words to convey information and communicate feelings, and promote reading into a "micro-era." This brief but powerful expression quickly spread to other fields, and microentertainment forms such as "micro film", "micro cartoon" and "micro talk" appeared. These new forms of art have been popular with all kinds of people, and the number of operators and producers has increased dramatically. In the "micro-era" led by the animation industry does not show weakness, by the Shanghai Hexi Animation Company first introduced a combination of animation and cartoon new animation "micro-animation." Because "micro animation" is a new product to cater for the arrival of "micro age", it has many potential problems. First of all, the lack of new ideas and originality in news coverage; secondly, the use of Flash production, the form is single; third, the lack of publicity received less attention. The author thinks that Hexi Animation Company put forward "Micro Animation" for the first time, although it has its originality and characteristics, it has hindered its development because of its characteristics. We should step back and bring the whole animation industry into the "micro-era", using the original animation and the new audio-visual language to create a new field of "micro-animation", and push it to the market operation. In this paper, through the production analysis and market operation analysis of various "micro" entertainment forms, as well as the theme and form analysis of the existing micro-animation, and the analysis of the new animation production technology, this paper puts forward three plans to improve the micro-animation. That is to say, the interactive elements of the network are integrated into the subject matter of micro-animation, and the methods of making different animation forms are simplified, and the prospect of micro-animation of human-computer interaction is explored. This research mainly takes the data analysis method, the theme and the form analysis method, the network data analysis method as the research method, synthetically analyzed the microanimation present situation, in the creation microanimation process faces many difficulties, The feasibility scheme of micro-animation is put forward. The micro-era is the product of people's fast-paced life, which also accelerates many traditional art forms to change their own pace. Animators should take advantage of this opportunity to create animation forms that accord with the appreciation and dissemination of current people so that all the people can participate in interactive animation and make greater contributions to the cause of animation in our country.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954;J218.7
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