中国动画类型化发展趋势探析

发布时间：2018-07-25 06:54

【摘要】：中国动画经过80年的发展，其中最辉煌的发展阶段当属上世纪50年代末开始兴起的以展现民族艺术风格和弘扬传统文化为特色的“中国学派”了，其核心理念在于用动画的形式展现独具一格的东方艺术，然而由于多重因素的影响，“中国学派”逐渐走向了衰落。今天，随着中国动画的重新崛起，动画产业成熟的标志类型化也成为影视理论急需研究的问题。相对于中国学派的动画在艺术上所取得成就，日本与美国动画在商业上取得的成果要显著的多，同时，日美在动画观众群体中出现了影响广泛的“动画文化”，并与本国的大众文化相互渗透融合。产生这一现象的重要原因之一，就是其动画作品在经过长时间的市场选择后形成一套成熟的动画类型，这种类型不仅包括创作模式和传播渠道，也包括对观众群体的细分和受众心理的准确把握。动画艺术从属于电影艺术，由于动画艺术在其艺术表现力、制作手法与技术手段等因素上有其独特之处，将动画作为一种相对独立的艺术种类进行类型研究是必要的。动画与写实类电影一样，包含剧本、摄影、声音、编辑、导演和表演等诸多元素，电影理论适用于对动画的研究，类型动画的研究也需要借鉴类型电影的理论研究。本文希望借鉴学术界关于电影类型理论对商业动画进行研究，这将有助于对目前急需引导的中国动画产业的发展。目前美国和日本动画都具有各自的类型模式，但这些模式未必能适应中国市场竞争的需要。中国动画将会有怎样的发展趋势？笔者试图通过对中国动画艺术发展过程中的社会与文化因素来进行综合分析，总结与归纳类型动画在各个时期的主要表现形式与特点，，分析类型化动画能够获得受众接受的主要原因，最后在运用以上研究成果的基础上，尝试总结中国特色的类型化动画的发展特征。
[Abstract]:After 80 years of development, the most brilliant development stage of Chinese animation is the "Chinese School", which began to emerge in the late 50s of the last century to show the style of national art and carry forward the traditional culture. The core idea is to show the unique east side art in the form of animation. However, because of the influence of multiple factors, " The national school has gradually declined. Today, with the re emergence of Chinese animation, the symbol typology of the animation industry has become an urgent problem for the film theory. Compared with the achievements made in the art of the Chinese School of animation, the achievements of the Japanese and American animation are much more remarkable, at the same time, Japan and the United States are in the animation. One of the important reasons for this phenomenon is that the cartoon culture has formed a set of mature animation types after a long time market choice, which includes not only the creation mode and the communication channel, but also the communication channel. The subdivision of the audience group and the accurate grasp of the audience's psychology. The animation art belongs to the film art, because the animation art has its unique features in its artistic expressiveness, production techniques and technical means. It is necessary to study animation as a relatively independent type of art. There are many elements including play, photography, sound, editing, director and performance. The film theory is suitable for the study of animation. The research of type animation also needs to learn from the theoretical research of type films. This article hopes to learn from the academic circles about the film type theory to study commercial animation, which will help the Chinese animation production that is in urgent need of guidance. The development of industry. At present, both American and Japanese animations have their own types, but these models may not be able to adapt to the needs of the Chinese market competition. What trend will Chinese animation have? The author tries to make a comprehensive analysis of the social and cultural factors in the development of Chinese animation art and summarize and summarize the types of animation. In the main manifestations and characteristics of the various periods, the main reasons for the acceptance of the typed animation are analyzed. Finally, on the basis of the above research results, the development characteristics of the typed animation with Chinese characteristics are summarized.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J954

【参考文献】