版权再造:IP开发的三种模式
发布时间：2018-08-13 10:06
【摘要】："IP"即版权。好莱坞的版权概念更注重对原创作品的"保护",而国内兴起的IP概念则更强调对原创作品的"开发"。基于水平整合的现代娱乐业结构设计理念,文章提出围绕版权价值挖掘,先后出现和并存着三种IP开发模式:产品扩展模式、项目协同模式和众创模式。对应IP被视作产品、项目和众创过程,IP开发从无核心到有核心最终到去核心,涵盖了行动、环境与当代神话。
[Abstract]:"IP" means copyright. Hollywood's concept of copyright pays more attention to the "protection" of original works, while the rising concept of IP in China emphasizes the "development" of original works. The corresponding IP is seen as a product, a project, and a mass creation process. IP development goes from non-core to core and finally to core, covering action, environment and contemporary mythology.
【作者单位】： 上海大学上海电影学院;
【基金】：2016年度上海大学电影学高峰学科建设项目,教育部人文社科青年项目(15YJC860018)
【分类号】：J943
，
本文编号：2180654
[Abstract]:"IP" means copyright. Hollywood's concept of copyright pays more attention to the "protection" of original works, while the rising concept of IP in China emphasizes the "development" of original works. The corresponding IP is seen as a product, a project, and a mass creation process. IP development goes from non-core to core and finally to core, covering action, environment and contemporary mythology.
【作者单位】： 上海大学上海电影学院;
【基金】：2016年度上海大学电影学高峰学科建设项目,教育部人文社科青年项目(15YJC860018)
【分类号】：J943
，
本文编号：2180654
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