中国微电影发展现状及趋势研究
发布时间：2018-08-30 07:28
【摘要】：进入新世纪以来，伴随着互联网技术日新月异的发展，人们的生产、生活方式都在随之改变。传统媒体交互性、即时性较差的缺陷，在于互联网的较量中被无限放大。而这带来的结果就是“微时代”的来临：微博、微信、微小说、微电影等等，，在人们享受科技带来便捷、乐趣的同时，其接受方式、接受习惯也在发生潜移默化的改变——“微”似乎成了现代人的一种生活态度。“草根文化”为代表的大众文化取代“精英文化”的当下，“微”不仅是以一种形式，更彰显了一种大众的文化话语权。 而这其中，文化的多元性、传播主体的全民性、与市场紧密结合的商品属性等体现的最为淋漓尽致的，正是微电影的产生及发展繁荣。微电影不仅是平民文化的召唤，也是科技发展的产物。从其诞生之日起，它的制作主体、传播媒介、传播效应等都与网络密不可分。平民性、交互性、低门槛构成了微电影的几大特点。 新事物的产生，必然经历一个发展变化的过程，微电影也不例外。从最初的一鸣惊人，到雨后春笋般的“极度”繁荣，微电影仅仅用了不到5年的时间。爆发式的发展既体现出其蓬勃的生命力，也让微电影产业鱼龙混杂、泥沙俱下。可以说，我国微电影产业的发展机遇与挑战并存。 经济全球化带来消费主义之风盛行，文化产业作为与人们生活息息相关的一大产业，正在全世界范围内起着举足轻重的作用。而微电影自身的商业属性也让它具有更多的发展潜力，商业微电影的发展之路走向何方，是目前学界、业界争论不休的问题之一。 关注微电影，研究其生存现状与发展前景，有利于实现我国文化产业的繁荣富强，不仅符合先进文化的发展方向，也有利于振兴民族文化产业，带动生产力向前发展。本文通过对现有文献的比较研究，对微电影产业的深入了解，对若干微电影人的直接采访，在掌握大量材料的基础上，试图对我国微电影发展现状及趋势作一研究。在做文献研究时，本人发现目前关于微电影的理论专著虽不敢说付之阙如，但也属凤毛麟角，仅仅在一些当代电影艺术研究的专著中有略微提及。因此，本文所作研究在相关领域具有一定积极意义。
[Abstract]:In the new century, with the rapid development of Internet technology, people's production and lifestyle are changing. The limitation of traditional media interactivity and instant is that it is magnified infinitely in the contest of Internet. And the result of this is the advent of "micro-age": Weibo, WeChat, micro-fiction, micro-film, etc., while people enjoy the convenience and fun of technology, the way they accept it. Acceptance habits are also changing imperceptibly-"micro" seems to become a life attitude of modern people. The popular culture represented by "grassroots culture" replaces "elite culture" at present, "micro-culture" is not only a form, but also a kind of cultural discourse power of the masses. Among them, the diversity of culture, the whole people of the communication subject, the commodity attribute closely combined with the market and so on are the most incisive and incisive, it is the emergence and development and prosperity of the micro-film. Micro-film is not only the call of civilian culture, but also the product of the development of science and technology. From the day of its birth, its main body, communication media, communication effect and so on are closely related to the network. Populace sex, interactivity, low doorsill constitute a few big characteristics of microfilm. The emergence of new things must go through a process of development and change, micro-film is no exception. From the initial blockbuster to the mushrooming boom, microfilms took less than five years. Explosive development not only reflects its vigorous vitality, but also makes the micro-film industry mixed, muddy. It can be said that the development of micro-film industry opportunities and challenges coexist. Economic globalization brings about the prevailing trend of consumerism, and cultural industry, as a major industry closely related to people's life, is playing an important role in the world. The commercial attributes of micro-film also make it have more potential for development. It is one of the controversial issues in academia and industry that where the development of commercial micro-film is going. Paying attention to the micro film, studying its survival status and development prospect is beneficial to the prosperity and strength of our cultural industry, which is not only in line with the direction of the development of advanced culture, but also conducive to the revitalization of the national cultural industry and the development of the productive forces. Based on a comparative study of the existing literature, a deep understanding of the microfilm industry, and a direct interview with a number of microfilmmakers, and on the basis of mastering a large number of materials, this paper attempts to make a study on the present situation and trend of the development of microfilm in China. In the course of literature research, I found that although the theoretical monographs on microfilm are not yet available, they are rare and only mentioned in some monographs of contemporary cinematographic art. Therefore, the research in this paper has certain positive significance in related fields.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;J943
本文编号：2212347
[Abstract]:In the new century, with the rapid development of Internet technology, people's production and lifestyle are changing. The limitation of traditional media interactivity and instant is that it is magnified infinitely in the contest of Internet. And the result of this is the advent of "micro-age": Weibo, WeChat, micro-fiction, micro-film, etc., while people enjoy the convenience and fun of technology, the way they accept it. Acceptance habits are also changing imperceptibly-"micro" seems to become a life attitude of modern people. The popular culture represented by "grassroots culture" replaces "elite culture" at present, "micro-culture" is not only a form, but also a kind of cultural discourse power of the masses. Among them, the diversity of culture, the whole people of the communication subject, the commodity attribute closely combined with the market and so on are the most incisive and incisive, it is the emergence and development and prosperity of the micro-film. Micro-film is not only the call of civilian culture, but also the product of the development of science and technology. From the day of its birth, its main body, communication media, communication effect and so on are closely related to the network. Populace sex, interactivity, low doorsill constitute a few big characteristics of microfilm. The emergence of new things must go through a process of development and change, micro-film is no exception. From the initial blockbuster to the mushrooming boom, microfilms took less than five years. Explosive development not only reflects its vigorous vitality, but also makes the micro-film industry mixed, muddy. It can be said that the development of micro-film industry opportunities and challenges coexist. Economic globalization brings about the prevailing trend of consumerism, and cultural industry, as a major industry closely related to people's life, is playing an important role in the world. The commercial attributes of micro-film also make it have more potential for development. It is one of the controversial issues in academia and industry that where the development of commercial micro-film is going. Paying attention to the micro film, studying its survival status and development prospect is beneficial to the prosperity and strength of our cultural industry, which is not only in line with the direction of the development of advanced culture, but also conducive to the revitalization of the national cultural industry and the development of the productive forces. Based on a comparative study of the existing literature, a deep understanding of the microfilm industry, and a direct interview with a number of microfilmmakers, and on the basis of mastering a large number of materials, this paper attempts to make a study on the present situation and trend of the development of microfilm in China. In the course of literature research, I found that although the theoretical monographs on microfilm are not yet available, they are rare and only mentioned in some monographs of contemporary cinematographic art. Therefore, the research in this paper has certain positive significance in related fields.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;J943
【参考文献】
相关期刊论文 前1条
1 宋琳琳;刘乃仲;;论网络媒体的使用与满足[J];新闻爱好者;2009年12期
本文编号：2212347
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