中央电视台纪录频道发展研究

发布时间：2018-09-10 05:55

【摘要】：影像始于纪录，纪录片在中国的发展呈现出“节目-栏目-频道”的进程。2011年，是中国纪录片诞辰100周年。与此同时，在新年的第一天，中央电视台纪录频道正式开播，中国纪录片发展迎来了新春。它的建立契合了国内热爱纪录片人多年的热望，对内推动中国纪录片产业的发展，对外真实反映中国的民族特色。尽管开播时间不长，却取得了业内非同凡响的影响力。中央电视台纪录频道（CCTV-9）的诞生以我国纪录频道专业化发展历程为背景。新世纪以来，我国纪录频道走过了初创、生长期，逐渐进入成熟阶段，经过央视科教、上海纪实、中国教育电视台人文教育、重庆科教、湖南金鹰纪实、辽宁北方等栏目、频道的前期实践与探索，央视纪录频道的出现是纪录片本身发展的必然结果，也标志着纪录片的发展进入全新阶段。本文以中央电视台纪录频道（CCTV-9）为研究对象。首先，论文从我国纪录频道专业化发展历程入手，将我国新世纪以来建立的纪录片频道进行了整体梳理，针对央视纪录频道与国内其他纪录频道进行了横向与纵向的对比，着重分析了不同时段、不同纪录频道的概况、节目的编排特色及受众定位。其次，笔者研究了许多著作和论文中有关纪录片的分类角度，，结合央视纪录频道的节目内容，试图通过不同角度的划分尽最大可能把该频道的节目类型分析清晰、透彻，并就具体的节目案例分析了其艺术特色。再次，论文详细介绍了该频道目前的发展现状，细致分析了频道节目的内容、形式、包装设计、艺术制作手法及媒体运营等，尽可能做到多角度、全面、立体、综合研究一个频道的方方面面。 CCTV-9作为央视新建的一个频道，其发展时间不长，而且对于市场的掌控还不够得心应手。但美国Discovery探索频道却是纪录类专业频道的最强品牌，通过将二者进行比较，会更大意义上发现我们的不足和问题。因此，本文从频道题材定位、艺术制作手法和品牌运营策略三个方面，就央视纪录频道与美国Discovery探索频道进行了对比，试图从中西方纪录频道对比中得出目前该频道存在的问题和制约央视纪录频道走向世界的几个因素，并提出了相应的改进措施，从而更快地帮助我国纪录片产业找到一条符合中国特色的市场化和国际化道路。在行文中，一些国外的纪录片理念、纪录片精品、和纪录片从业者的观念穿插其间。当然，本论文的书写也并非面面俱到，但也尽力做到前后连贯、形成脉络。希望能对我国纪录频道及纪录片的发展研究提供参考。
[Abstract]:The development of documentaries in China shows the process of "program-channel". 2011 is the 100th anniversary of the birth of Chinese documentaries. Meanwhile, on the first day of the New year, China Central Television Records Channel began broadcasting, and the development of Chinese documentaries ushered in the Spring Festival. Its establishment accords with the yearning of domestic people who love documentaries for many years, promotes the development of Chinese documentary industry and reflects the national characteristics of China. Although the broadcast time is not long, it has gained extraordinary influence in the industry. The birth of China Central Television record Channel (CCTV-9) is based on the professional development of China's record Channel. Since the beginning of the new century, China's record channel has gone through its initial stage, growing period, and gradually entering a mature stage. It has gone through the columns of CCTV Science and Education, Shanghai documentary, China Education Television Humanities Education, Chongqing Science and Education, Hunan Jinying documentary record, Liaoning North, and so on. The appearance of CCTV documentary channel is the inevitable result of the development of documentary itself and marks the new stage of documentary development. In this paper, CCTV record Channel (CCTV-9) is taken as the research object. First of all, the thesis starts with the professional development of China's record channel, combing the documentary channel established since the new century, and contrasting the documentary channel with other domestic record channels horizontally and vertically. This paper analyzes the general situation of different recording channels, the characteristics of program arrangement and audience orientation. Secondly, the author has studied the classification angle of documentary in many works and papers, combined with the program content of CCTV record channel, tried to analyze the channel's program type clearly and thoroughly by dividing different angles as far as possible. And on the specific program case analysis of its artistic characteristics. Thirdly, the paper introduces the current development of the channel in detail, and analyzes the content, form, packaging design, artistic production techniques and media operation of the channel program in detail, so as to be as multi-angle, comprehensive and three-dimensional as possible. A comprehensive study of all aspects of a channel. CCTV-9 as a new CCTV channel, its development time is not long, and the control of the market is not easy enough. But the American Discovery Discovery Channel is the strongest brand of the record professional channel. By comparing the two channels, we will find our shortcomings and problems in a greater sense. Therefore, this paper compares CCTV record channel with American Discovery Discovery Channel from three aspects of channel theme orientation, art production technique and brand operation strategy. From the comparison of Chinese and western record channels, this paper tries to draw the problems existing in the channel and some factors that restrict the channel's trend to the world, and puts forward the corresponding improvement measures. In order to help China's documentary industry to find a Chinese characteristics of the marketization and internationalization of the road. In the essay, some foreign documentary ideas, documentaries, and documentaries are interspersed. Of course, the writing of this paper is not all-inclusive, but also try to achieve coherence, forming context. Hope to provide reference for the development of documentary channels and documentaries in China.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G229.2;J952-F

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