顺水行舟:探析电影《长城》的文化输出策略
发布时间：2018-09-19 18:42
【摘要】：正《长城》是张艺谋与好莱坞主创团队合作的首部电影,延续了好莱坞商业片的一贯风格,追求宏大、梦幻的画面效果,稳扎稳打的剧情推进以及定型化的人物设置。它试图以东方的大众语境,解读一个关于信任、交流与勇气的故事。在中美联合制作这一背景下,《长城》把握机遇,制定属于自己的话语体系与文化输出策略,通过符号引入、意境构建等方法,展现了中国古典哲学的当代价值。一、文化输出的外在表现自20世纪90年代以来,随着全球化进程加速,
[Abstract]:The Great Wall is the first film by Zhang Yimou working with the Hollywood creative team. It continues the consistent style of Hollywood commercial films, pursuing grand, dreamy picture effects, steady plot progression and stereotyped character settings. It tries to interpret a story of trust, communication and courage in the popular context of the East. Under the background of joint production between China and the United States, the Great Wall grasps the opportunity, formulates its own discourse system and cultural export strategy, and demonstrates the contemporary value of Chinese classical philosophy through the methods of symbol introduction and artistic conception construction. First, the external manifestations of cultural exports since the 1990s, with the acceleration of the process of globalization,
【作者单位】： 东北师范大学人文学院;吉林师范大学;
【分类号】：J905
本文编号：2250990
[Abstract]:The Great Wall is the first film by Zhang Yimou working with the Hollywood creative team. It continues the consistent style of Hollywood commercial films, pursuing grand, dreamy picture effects, steady plot progression and stereotyped character settings. It tries to interpret a story of trust, communication and courage in the popular context of the East. Under the background of joint production between China and the United States, the Great Wall grasps the opportunity, formulates its own discourse system and cultural export strategy, and demonstrates the contemporary value of Chinese classical philosophy through the methods of symbol introduction and artistic conception construction. First, the external manifestations of cultural exports since the 1990s, with the acceleration of the process of globalization,
【作者单位】： 东北师范大学人文学院;吉林师范大学;
【分类号】：J905
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，本文编号：2250990
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