农村题材电视剧“东北现象”研究
发布时间：2018-10-11 17:44
【摘要】：在文化全球化的语境下，媒介经历着巨大变革，电视产业也在不断的发展。农村题材电视剧作为电视剧产业中的一种类型，在激烈的市场竞争下，正努力争取一席之地。在国内各地区农村题材电视剧发展不平衡的背景下，“东北现象”是农村题材电视剧的中坚力量。具有典型“黑土地”风情的东北地区，浓郁的地域特色，幽默诙谐的语言，奔放豪爽的性格，成就了东北农村题材电视剧的繁荣，在数量上占据了国内农村题材电视剧的半壁江山，在质量上也引领着农村题材电视剧的发展。但是在各类题材电视剧充斥电视荧幕的背景下，农村题材电视剧的发展步履维艰。 本研究在梳理农村题材电视剧发展历程基础上，通过对电视剧文本人物形象、叙事结构、艺术特色等类型化特点，以及传播效果的分析，探讨“东北现象”的发展优势和困境；通过对“东北现象”在新时期生存特征的总结，，研究近年来在电视屏幕中异军突起的农村题材剧的热播现象，系统分析农村题材电视剧的现状、发展瓶颈和深层次的原因，探寻农村题材电视剧未来发展方向和传播战略。
[Abstract]:In the context of cultural globalization, the media is undergoing tremendous changes, and the television industry is developing constantly. As a type of TV drama industry, rural TV plays are striving for a place in the fierce market competition. Under the background of unbalanced development of rural TV dramas in various regions of China, Northeast phenomenon is the backbone of rural TV dramas. The typical "black earth" style of the Northeast region, rich regional characteristics, humorous language, bold and bold personality, has achieved the prosperity of Northeast rural TV dramas. It accounts for half of the domestic rural TV dramas in quantity and leads the development of rural TV dramas in quality. However, the development of rural TV dramas is very difficult under the background of all kinds of TV dramas flooded with TV screens. On the basis of combing the development course of rural TV dramas, this study discusses the advantages and difficulties of the development of "Northeast phenomenon" through the analysis of the characters, narrative structure, artistic characteristics and communication effect of the TV series. Based on the summary of the survival characteristics of Northeast phenomenon in the new period, this paper studies the hot broadcast phenomenon of rural drama, which has suddenly appeared in the television screen in recent years, and systematically analyzes the present situation, the bottleneck and the deep reasons of the development of rural TV dramas. To explore the future development direction and dissemination strategy of rural TV series.
【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J905
本文编号：2264686
[Abstract]:In the context of cultural globalization, the media is undergoing tremendous changes, and the television industry is developing constantly. As a type of TV drama industry, rural TV plays are striving for a place in the fierce market competition. Under the background of unbalanced development of rural TV dramas in various regions of China, Northeast phenomenon is the backbone of rural TV dramas. The typical "black earth" style of the Northeast region, rich regional characteristics, humorous language, bold and bold personality, has achieved the prosperity of Northeast rural TV dramas. It accounts for half of the domestic rural TV dramas in quantity and leads the development of rural TV dramas in quality. However, the development of rural TV dramas is very difficult under the background of all kinds of TV dramas flooded with TV screens. On the basis of combing the development course of rural TV dramas, this study discusses the advantages and difficulties of the development of "Northeast phenomenon" through the analysis of the characters, narrative structure, artistic characteristics and communication effect of the TV series. Based on the summary of the survival characteristics of Northeast phenomenon in the new period, this paper studies the hot broadcast phenomenon of rural drama, which has suddenly appeared in the television screen in recent years, and systematically analyzes the present situation, the bottleneck and the deep reasons of the development of rural TV dramas. To explore the future development direction and dissemination strategy of rural TV series.
【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J905
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