论消费文化语境下仙侠题材电视剧的粗鄙化现象
发布时间：2018-10-14 19:27
【摘要】：随着中国市场经济的飞速发展日益扩张， 电视剧市场也不断推陈出新,深受观众喜爱的仙侠题材电视剧成为电视剧市场不可忽视的一股力量,但其中隐现的“粗鄙化”问题也成为当下不容忽视的文化现象。本文以仙侠题材电视剧为研究对象,探讨其在消费文化语境的背景下所突显的粗鄙化现象。本文将从仙侠题材电视剧及其“粗鄙化”发展现状、粗鄙化现象在仙侠文本中的影像书写、生成因素、所产生的影响以及如何规避这一不良现象的发展策略四个章节来对其进行全面探讨。第一章厘清仙侠题材电视剧和“粗鄙化”的相关概念,分别从萌芽期、发展期、持续恶化期三个阶段把握粗鄙化现象在仙侠题材电视剧中的发展流变,以此强调“粗鄙化”在电视剧发展中的严重性。第二章运用叙事学的相关理论,从仙侠题材电视剧本体出发,从人物塑造、视听语言、主题表达三方面重点分析粗鄙化现象在影像文本中的表征:侠义主题的背离与爱情主题的泛化、成长主题的模糊与励志主题的淡化共同导致主题诠释的浅薄空洞;肤浅无味的人物语言与荒谬怪诞的人物动作展现出人物形象的庸俗无知;过度消费的视觉文化与同质化的音乐创作表现出视听语言盲目迎合受众的媚俗化倾向。第三章分别从时代语境、创作主体观念的转变和受众的内在诉求三方面出发,对促成仙侠题材电视剧的粗鄙化现象的生成因素进行深入剖析:首先,受时代语境催生,相对宽松的审查尺度为粗鄙化现象的产生提供空间,交织互动的多元文化为其提供坚实土壤,推波助澜的网络媒介则对其进行温柔灌溉;其次,仙侠题材电视剧创作主体创作心态和审美观念的转变,亦是其步入“粗鄙化”最直接的原因;再次,迎合受众接受心理的动机是粗鄙化现象生成的不懈动力。第四章在前文基础上探讨了仙侠题材电视剧的粗鄙化现象对电视剧的创作、受众审美倾向和整个电视剧行业所产生的深远影响,并明确了遏制粗鄙化现象的象的目意义。最后,论文试图在他人已有成果基础上对如何规避电视剧的粗鄙化现象提出一定的解决办法,提醒创作者在创作过程中要实现对“度”的合理把握,重视影视作品的精神建设和艺术表达,提高受众的审美品位,强化国家新闻出版广电总局与社会大众对电视剧的把关作用,实现电视剧作品的雅俗共赏。
[Abstract]:With the rapid development of China's market economy, the TV drama market is also constantly introducing the old and new. The Xianxia TV series, which is loved by the audience, has become a force that cannot be ignored in the TV drama market. However, the problem of coarseness has also become a cultural phenomenon that can not be ignored. This paper takes Xianxia TV series as the research object and discusses its vulgarization phenomenon in the context of consumer culture. In this paper, the author will discuss the current situation of the development of Xianxia TV series and its "crude despicable", the image writing and the generating factors of the crude phenomenon in the text of Xianxia. The impact and how to avoid this bad phenomenon of the development strategy four chapters to explore it. The first chapter clarifies the related concepts of Xianxia TV series and "crude despicable", respectively, from the budding stage, the development period, and the continuous deterioration period to grasp the development and evolution of crude phenomenon in the Xianxia TV series. In order to emphasize the "coarse despicable" in the development of the seriousness of the TV series. The second chapter uses the related theory of narratology, from the Noumenon of Xianxia TV series, from the character shaping, audio-visual language, The three aspects of theme expression focus on the representation of vulgarization in the image text: the deviation of chivalrous theme and the generalization of love theme, the vagueness of growing theme and the desalination of inspirational theme lead to the shallow and hollow interpretation of theme; The superficial and tasteless character language and the absurd and grotesque character action show the vulgar ignorance of the character image, and the visual culture of excessive consumption and the homogenized music creation show the tendency of blindly catering to the audience's vulgarization in audiovisual language. The third chapter from the era context, the creation subject concept transformation and the audience's intrinsic demand three aspects, carries on the thorough analysis to the generation factor which promotes the immortals theme teleplay coarse despicable phenomenon: first, by the time context birth, carries on the thorough analysis. Relatively loose censorship measures provide space for the creation of vulgarization, intertwined multiculturalism to provide it with a solid soil, and gentle irrigation by the Internet media that fuel it; secondly, The change of the creative mentality and aesthetic concept of the subject of Xianxia TV series is also the most direct reason for it to step into "vulgarization". Thirdly, the motive to cater to the acceptance psychology of the audience is the unremitting power of the vulgarization phenomenon. Chapter four discusses the influence of vulgarization of Xianxia TV series on the creation of TV dramas, the aesthetic tendency of audiences and the whole TV series industry, and clarifies the significance of curbing the phenomenon of vulgarization. Finally, the paper tries to put forward some solutions on how to avoid the vulgar phenomenon of TV series on the basis of others' existing achievements, and reminds the creators to realize the reasonable assurance of "degree" in the process of creation. Pay attention to the spiritual construction and artistic expression of the film and television works, improve the aesthetic taste of the audience, strengthen the role of the State Administration of Press, publication, Radio, Film and Television and the public in controlling TV dramas, and realize the common appreciation of the works of TV dramas.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905
本文编号：2271415
[Abstract]:With the rapid development of China's market economy, the TV drama market is also constantly introducing the old and new. The Xianxia TV series, which is loved by the audience, has become a force that cannot be ignored in the TV drama market. However, the problem of coarseness has also become a cultural phenomenon that can not be ignored. This paper takes Xianxia TV series as the research object and discusses its vulgarization phenomenon in the context of consumer culture. In this paper, the author will discuss the current situation of the development of Xianxia TV series and its "crude despicable", the image writing and the generating factors of the crude phenomenon in the text of Xianxia. The impact and how to avoid this bad phenomenon of the development strategy four chapters to explore it. The first chapter clarifies the related concepts of Xianxia TV series and "crude despicable", respectively, from the budding stage, the development period, and the continuous deterioration period to grasp the development and evolution of crude phenomenon in the Xianxia TV series. In order to emphasize the "coarse despicable" in the development of the seriousness of the TV series. The second chapter uses the related theory of narratology, from the Noumenon of Xianxia TV series, from the character shaping, audio-visual language, The three aspects of theme expression focus on the representation of vulgarization in the image text: the deviation of chivalrous theme and the generalization of love theme, the vagueness of growing theme and the desalination of inspirational theme lead to the shallow and hollow interpretation of theme; The superficial and tasteless character language and the absurd and grotesque character action show the vulgar ignorance of the character image, and the visual culture of excessive consumption and the homogenized music creation show the tendency of blindly catering to the audience's vulgarization in audiovisual language. The third chapter from the era context, the creation subject concept transformation and the audience's intrinsic demand three aspects, carries on the thorough analysis to the generation factor which promotes the immortals theme teleplay coarse despicable phenomenon: first, by the time context birth, carries on the thorough analysis. Relatively loose censorship measures provide space for the creation of vulgarization, intertwined multiculturalism to provide it with a solid soil, and gentle irrigation by the Internet media that fuel it; secondly, The change of the creative mentality and aesthetic concept of the subject of Xianxia TV series is also the most direct reason for it to step into "vulgarization". Thirdly, the motive to cater to the acceptance psychology of the audience is the unremitting power of the vulgarization phenomenon. Chapter four discusses the influence of vulgarization of Xianxia TV series on the creation of TV dramas, the aesthetic tendency of audiences and the whole TV series industry, and clarifies the significance of curbing the phenomenon of vulgarization. Finally, the paper tries to put forward some solutions on how to avoid the vulgar phenomenon of TV series on the basis of others' existing achievements, and reminds the creators to realize the reasonable assurance of "degree" in the process of creation. Pay attention to the spiritual construction and artistic expression of the film and television works, improve the aesthetic taste of the audience, strengthen the role of the State Administration of Press, publication, Radio, Film and Television and the public in controlling TV dramas, and realize the common appreciation of the works of TV dramas.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905
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