论《乡村爱情》电视剧对东北乡土文化的传播
发布时间：2018-10-23 08:29
【摘要】：由本山传媒制作的《乡村爱情》系列电视剧自2006年开播至今已在荧屏活跃7年有余，，《乡村爱情》系列电视剧通过对乡村生活进行深入的观察，对乡村群众的价值观念和婚恋观念进行精准的把握，对农村青年奋斗历程进行另类的描述在电视剧市场上独树一帜，受众群基础扎实，反响热烈。总体而言，《乡村爱情》系列电视剧对地域性电视剧的市场拓展和受众的心理都产生了一定的影响，在此基础上，该系列电视剧带来了一场特殊的东北乡土文化传播风潮，从而引发地域性文化如何在大众文化中有效传播的思考。 本论文展示了《乡村爱情》系列电视剧取得成功的原因，总结了《乡村爱情》系列电视剧对东北乡土文化的正面传播价值，之后通过分析该系列剧的传播效果和价值，结合电视剧传播东北乡土文化的弊端和误区，总结出地域性电视剧与地域文化的良性互动策略。 文章首先对东北乡土文化、本山传媒和《乡村爱情》系列电视剧的传播现状进行了介绍和展示，之后借由本山传媒在舞台、影视表演和商业活动等方面的鲜明特点，结合其对东北地域优势文化资源的利用，总结出《乡村爱情》系列电视剧能引发全国受众对东北乡土文化接受和认同的原因。 其次，就《乡村爱情》系列电视剧在传播东北乡土文化内容加以论述,总结出承载着地域文化符号的《乡村爱情》在传达东北乡土文化的人文风情、精神思想、经济发展等方面的正面作用。本文还对《乡村爱情》系列电视剧在东北乡土文化传播方面的效果和影响力加以说明，在此基础上分析了承载着东北精神内涵的《乡村爱情》系列电视剧在传播东北乡土文化方面的瓶颈和负面影响。 最后，由此对地域文化的影视剧传播方式进行了前瞻，总结出在正确认识影视剧与地域文化的关系的前提下，以电视剧为传播载体的地域文化如何实现最广泛的群众认同，地域电视剧如何最大程度地传播地域文化中的积极元素。
[Abstract]:The series of "Rural Love" produced by Benshan Media has been active on the screen for more than seven years since it was broadcast in 2006. The series of TV dramas have made in-depth observations on rural life. The values of rural people and the concept of love and marriage are accurately grasped, the rural youth struggle process of alternative description in the TV drama market unique, the audience base solid, enthusiastic response. In general, the series of TV series "Rural Love" has had a certain impact on the market expansion of regional TV dramas and the psychology of the audiences. On this basis, the series has brought about a special wave of dissemination of local culture in the Northeast. So as to cause the regional culture in the mass culture effective dissemination of thinking. This paper shows the reasons for the success of "Rural Love" series, summarizes the positive communication value of "Rural Love" series to the local culture in Northeast China, and then analyzes the communication effect and value of the series. Combined with the disadvantages and misunderstandings of TV dramas in spreading northeast local culture, this paper sums up the positive interactive strategies between regional TV dramas and regional cultures. The article first introduces and displays the present situation of the dissemination of the northeast local culture, Benshan media and the series of TV dramas "Rural Love", and then makes use of the distinctive characteristics of Benshan Media in the fields of stage, film and television performances and commercial activities, etc. Combined with the utilization of the dominant cultural resources in Northeast China, this paper sums up the reasons why the series of TV series "Rural Love" can cause the national audience to accept and identify with the local culture of Northeast China. Secondly, it discusses the content of "Rural Love" series in spreading the northeast local culture, and concludes that "Rural Love", which bears the symbol of regional culture, conveys the humanistic customs and spiritual thoughts of the Northeast vernacular culture. The positive role of economic development and so on. This paper also explains the effect and influence of the series of TV dramas on the dissemination of local culture in Northeast China. On this basis, this paper analyzes the bottleneck and negative influence of the series of TV dramas "Rural Love", which carries the spiritual connotation of Northeast China, in spreading the local culture in Northeast China. Finally, this paper looks forward to the dissemination mode of regional culture, sums up how to realize the most extensive mass identity with the TV series as the carrier of regional culture under the premise of correctly understanding the relationship between film and television drama and regional culture. How to spread the positive elements of regional culture to the maximum extent?
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
本文编号：2288693
[Abstract]:The series of "Rural Love" produced by Benshan Media has been active on the screen for more than seven years since it was broadcast in 2006. The series of TV dramas have made in-depth observations on rural life. The values of rural people and the concept of love and marriage are accurately grasped, the rural youth struggle process of alternative description in the TV drama market unique, the audience base solid, enthusiastic response. In general, the series of TV series "Rural Love" has had a certain impact on the market expansion of regional TV dramas and the psychology of the audiences. On this basis, the series has brought about a special wave of dissemination of local culture in the Northeast. So as to cause the regional culture in the mass culture effective dissemination of thinking. This paper shows the reasons for the success of "Rural Love" series, summarizes the positive communication value of "Rural Love" series to the local culture in Northeast China, and then analyzes the communication effect and value of the series. Combined with the disadvantages and misunderstandings of TV dramas in spreading northeast local culture, this paper sums up the positive interactive strategies between regional TV dramas and regional cultures. The article first introduces and displays the present situation of the dissemination of the northeast local culture, Benshan media and the series of TV dramas "Rural Love", and then makes use of the distinctive characteristics of Benshan Media in the fields of stage, film and television performances and commercial activities, etc. Combined with the utilization of the dominant cultural resources in Northeast China, this paper sums up the reasons why the series of TV series "Rural Love" can cause the national audience to accept and identify with the local culture of Northeast China. Secondly, it discusses the content of "Rural Love" series in spreading the northeast local culture, and concludes that "Rural Love", which bears the symbol of regional culture, conveys the humanistic customs and spiritual thoughts of the Northeast vernacular culture. The positive role of economic development and so on. This paper also explains the effect and influence of the series of TV dramas on the dissemination of local culture in Northeast China. On this basis, this paper analyzes the bottleneck and negative influence of the series of TV dramas "Rural Love", which carries the spiritual connotation of Northeast China, in spreading the local culture in Northeast China. Finally, this paper looks forward to the dissemination mode of regional culture, sums up how to realize the most extensive mass identity with the TV series as the carrier of regional culture under the premise of correctly understanding the relationship between film and television drama and regional culture. How to spread the positive elements of regional culture to the maximum extent?
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
【参考文献】
相关期刊论文 前1条
1 殷晓峰;李诚固;王颖;;东北地域文化对区域经济发展的影响研究[J];东北师大学报(哲学社会科学版);2010年06期
本文编号：2288693
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