云南形象宣传片中少数民族形象建构研究
发布时间：2018-10-25 13:44
【摘要】：从1999年第一部形象宣传片诞生至今，我国的形象宣传片发展之路已走过13余年的发展历程，影像化传播为城市形象的宣传提供了一种富于感染力和表现力的方式。城市之间是一场综合实力的竞争，如何构建城市的形象来吸引受众，达到扩大影响力、拉动经济等具体目标的需求，大众传媒发展发展至今可以说其影响力是显而易见的，城市形象的塑造离不开大众传媒的媒介依托，利用媒介的特性和优势来塑造城市形象是增强城市竞争力的有效途径。作为边远的云南地区，形象宣传片的发展在全国属于较早且取得巨大深远影响的典范，早期的云南形象宣传片为今天的云南发展发挥了举足轻重的作用，也一定程度上引领了我国形象宣传片发展的热潮。在13年的发展阶段，虽然云南省乃至全国都产生了数量众多的形象宣传片，其中也不乏质量较高的精品，但绝大部分已明显显示出许多的不足，缺乏创意、内容重复、手法单调等问题使得受众对形象宣传片已感到疲乏，其作用也在大打折扣。 本文的研究重点主要是云南形象宣传片中的少数民族形象，以具有典型性代表意义的少数民族形象来探讨整个云南形象的建构，，肯定少数民族形象在云南形象塑造中发挥着主要作用，通过分析其形象建构的途径，由点及面地分析形象建构的特点和优势。
[Abstract]:Since the birth of the first image propaganda film in 1999, the development of the image propaganda film in our country has gone through more than 13 years of development process. The image dissemination provides a kind of infectious and expressive way for the city image propaganda. The competition between cities is a comprehensive strength, how to build the image of the city to attract the audience, reach the need to expand the influence, stimulate the economy and other specific goals, mass media development can be said to be its influence is obvious. The shaping of city image can not be separated from the media support of mass media. It is an effective way to enhance the competitiveness of the city to use the characteristics and advantages of the media to shape the city image. As a remote area of Yunnan, the development of image propaganda film is an early and far-reaching model in the whole country. The early Yunnan image propaganda film played an important role in the development of Yunnan today. To some extent, it also leads the development of image propaganda film in China. In the 13 years of development, although Yunnan Province and even the whole country have produced a large number of image propaganda films, among which there are many high-quality products, most of them have clearly shown many deficiencies, lack of creativity, and duplication of content. Monotonous techniques and other issues make the audience feel tired of the image of the propaganda film, its role is also a big discount. The main research focus of this paper is the image of ethnic minorities in Yunnan image propaganda film, to explore the construction of the whole Yunnan image with the typical representative image of minority nationality. This paper affirms that the image of ethnic minorities plays a major role in the shaping of the image of Yunnan, and analyzes the characteristics and advantages of the image construction by analyzing the ways of its image construction.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905
本文编号：2293870
[Abstract]:Since the birth of the first image propaganda film in 1999, the development of the image propaganda film in our country has gone through more than 13 years of development process. The image dissemination provides a kind of infectious and expressive way for the city image propaganda. The competition between cities is a comprehensive strength, how to build the image of the city to attract the audience, reach the need to expand the influence, stimulate the economy and other specific goals, mass media development can be said to be its influence is obvious. The shaping of city image can not be separated from the media support of mass media. It is an effective way to enhance the competitiveness of the city to use the characteristics and advantages of the media to shape the city image. As a remote area of Yunnan, the development of image propaganda film is an early and far-reaching model in the whole country. The early Yunnan image propaganda film played an important role in the development of Yunnan today. To some extent, it also leads the development of image propaganda film in China. In the 13 years of development, although Yunnan Province and even the whole country have produced a large number of image propaganda films, among which there are many high-quality products, most of them have clearly shown many deficiencies, lack of creativity, and duplication of content. Monotonous techniques and other issues make the audience feel tired of the image of the propaganda film, its role is also a big discount. The main research focus of this paper is the image of ethnic minorities in Yunnan image propaganda film, to explore the construction of the whole Yunnan image with the typical representative image of minority nationality. This paper affirms that the image of ethnic minorities plays a major role in the shaping of the image of Yunnan, and analyzes the characteristics and advantages of the image construction by analyzing the ways of its image construction.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905
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