从《后会无期》到《乘风破浪》——韩寒电影商业内核的固化与作品风格的进化
发布时间：2018-10-29 19:22
【摘要】：正当一部电影进入商业院线之后,附着于其上的艺术、商业、文化属性会以一种更加复杂的方式缠绕在一起,尤其在中国电影产业快速发展、大量不同类型(非“类型电影”的“类型”概念)影片涌入院线、但在市场对影片定位和观众接受标准还略显混沌模糊的现状下,对许多电影的讨论往往因为“坐标系”的错位导致众声喧哗,貌似激烈的论争始终无法对话,伴随着电影产生的大量“话题”最终只能在“鸡同鸭讲”的尴尬局面中沦为给票房造势的另类宣传。
[Abstract]:Just after a movie enters the commercial cinema, the artistic, commercial and cultural attributes attached to it will be intertwined in a more complex way, especially in the rapid development of the Chinese film industry. A large number of different types of films (the concept of "type" of non-" type movies ") pour into the cinema line, but at a time when the market is still a bit confused about film positioning and audience acceptance criteria, The discussion of many films is often caused by the misplacement of the coordinate system, and the seemingly heated debate has never been able to talk to each other. With a lot of film "topic" can only in the awkward situation of "chicken and duck talk" into alternative publicity to the box office.
【作者单位】： 浙江师范大学文化创意与传播学院;
【分类号】：J905
本文编号：2298577
[Abstract]:Just after a movie enters the commercial cinema, the artistic, commercial and cultural attributes attached to it will be intertwined in a more complex way, especially in the rapid development of the Chinese film industry. A large number of different types of films (the concept of "type" of non-" type movies ") pour into the cinema line, but at a time when the market is still a bit confused about film positioning and audience acceptance criteria, The discussion of many films is often caused by the misplacement of the coordinate system, and the seemingly heated debate has never been able to talk to each other. With a lot of film "topic" can only in the awkward situation of "chicken and duck talk" into alternative publicity to the box office.
【作者单位】： 浙江师范大学文化创意与传播学院;
【分类号】：J905
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