视听新媒体的内容传播特点及突破方向
发布时间：2018-10-29 21:23
【摘要】：正纵观视听新媒体的演进过程,可以发现,其主要是依靠媒体功能创新、技术创新和市场创新三个轮子推进的。从实践来看,媒体功能主要由四个模块构成,即舆论导向功能、价值导向功能、文化传承创新功能、信息与娱乐服务近年来,视听新媒体快速成长,已成为全球媒体发展主旋律,中国尤甚。视听新媒体行业一派"莺飞草长"气象,既冲击着媒体的旧
[Abstract]:Looking at the evolution process of audio-visual new media, we can find that it mainly depends on three wheels: media function innovation, technology innovation and market innovation. In practice, the media function is mainly composed of four modules, namely, the public opinion oriented function, the value-oriented function, the cultural heritage and innovation function, the information and entertainment services, and the rapid growth of the audio-visual new media in recent years. Has become the main theme of global media development, especially in China. The Audio-visual New Media Industry is full of "warbler and grass growth", which impacts on the old media.
【作者单位】： 国家新闻出版广电总局发展研究中心;
【分类号】：G229.2;J992
，
本文编号：2298866
[Abstract]:Looking at the evolution process of audio-visual new media, we can find that it mainly depends on three wheels: media function innovation, technology innovation and market innovation. In practice, the media function is mainly composed of four modules, namely, the public opinion oriented function, the value-oriented function, the cultural heritage and innovation function, the information and entertainment services, and the rapid growth of the audio-visual new media in recent years. Has become the main theme of global media development, especially in China. The Audio-visual New Media Industry is full of "warbler and grass growth", which impacts on the old media.
【作者单位】： 国家新闻出版广电总局发展研究中心;
【分类号】：G229.2;J992
，
本文编号：2298866
本文链接：https://www.wllwen.com/wenyilunwen/dianyingdianshilunwen/2298866.html
