电视纪录片国际传播策略研究
发布时间：2018-11-16 08:58
【摘要】：随着全球国际化程度的日益加深,文化交流作为国家软实力的输出受到世界各国的重视。电视纪录片作为一种非虚构的艺术形态,蕴涵着丰富的文化内涵,成为世界各国对外宣传和交流的重要媒介,在对外塑造国家形象和提升软实力上起着重要作用。 在中国实现和平崛起的当下,中华文化作为国家软实力受到重视。而电视纪录片作为一种电视节目艺术形态,所具有的真实品质与人文内涵,为中国与世界搭建起沟通的桥梁。本文的研究目的是,通过对电视纪录片国际传播历程、现状的研究,梳理已有经验,找出现在存有的问题,探究一些应对的策略,以期能够为中国电视纪录片的国际传播提供一定的借鉴和有价值的思考。本文通过文献研究法、案例分析法、比较分析法等研究方法,梳理了中国电视纪录片诞生以来的国际传播历史,并归纳了中国电视纪录片单向传送、双向交流、有效传播三个历史时期的特征,总结了各个时期对外传播作品的特点。分析了当下电视纪录片国际传播的国内外传播环境和现状,通过现阶段在国际传播中取得成功的电视纪录片《故宫》、《美丽中国》、《舌尖上的中国》的个案研究,提炼出了在国际传播过程中需要把握的要点。 中国电视纪录片出现了一些在国际上受到欢迎的作品,但在国际传播中仍存在着创作理念、制作水平、人才储备、资金投入、营销推广等方面的不足,针对这些问题,本文从创作策略方面、传播途径方面、传播对象方面论述了国际传播的策略。 面对当下文化产业的繁荣发展和国际交流的日益频繁,我国的电视纪录片在世界上逐渐显现自身的魅力,为国家形象的塑造和文化软实力的输出做出了贡献。
[Abstract]:With the deepening of the degree of global internationalization, cultural exchange as the export of national soft power has been attached importance to by the world. As a kind of non-fictional art form, TV documentary film contains rich cultural connotations and becomes an important medium for foreign propaganda and communication, and plays an important role in shaping national image and enhancing soft power. At present, Chinese culture as a national soft power is attached importance to when China realizes its peaceful rise. As an artistic form of TV program, TV documentary has the real quality and humanistic connotation, and builds a bridge between China and the world. The purpose of this paper is to study the international communication history and current situation of TV documentaries, to comb the existing experience, to find out the existing problems, and to explore some strategies to deal with them. In order to provide a certain reference and valuable thinking for the international dissemination of Chinese TV documentary. Through literature research, case analysis, comparative analysis and other research methods, this paper combs the history of international communication since the birth of Chinese television documentary, and sums up the one-way transmission and two-way communication of Chinese television documentary. Effective communication of the characteristics of three historical periods, summed up the characteristics of each period of external communication works. This paper analyzes the domestic and foreign communication environment and present situation of the international communication of TV documentaries. Through the case studies of the TV documentaries "The Imperial Palace", "Beautiful China", "China on the Top of the tongue", which have achieved success in international communication at the present stage, The key points to be grasped in the process of international communication are abstracted. There are some internationally popular works in Chinese TV documentaries, but there are still some shortcomings in the international communication, such as creative idea, production level, talent reserve, capital investment, marketing and promotion, etc. In view of these problems, This paper discusses the strategies of international communication in terms of creative strategies, communication approaches and communication objects. In the face of the prosperous development of the cultural industry and the increasing frequency of international communication, the TV documentary film of our country has gradually shown its charm in the world, which has contributed to the shaping of the national image and the output of the soft power of the culture.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952;G206
本文编号：2335086
[Abstract]:With the deepening of the degree of global internationalization, cultural exchange as the export of national soft power has been attached importance to by the world. As a kind of non-fictional art form, TV documentary film contains rich cultural connotations and becomes an important medium for foreign propaganda and communication, and plays an important role in shaping national image and enhancing soft power. At present, Chinese culture as a national soft power is attached importance to when China realizes its peaceful rise. As an artistic form of TV program, TV documentary has the real quality and humanistic connotation, and builds a bridge between China and the world. The purpose of this paper is to study the international communication history and current situation of TV documentaries, to comb the existing experience, to find out the existing problems, and to explore some strategies to deal with them. In order to provide a certain reference and valuable thinking for the international dissemination of Chinese TV documentary. Through literature research, case analysis, comparative analysis and other research methods, this paper combs the history of international communication since the birth of Chinese television documentary, and sums up the one-way transmission and two-way communication of Chinese television documentary. Effective communication of the characteristics of three historical periods, summed up the characteristics of each period of external communication works. This paper analyzes the domestic and foreign communication environment and present situation of the international communication of TV documentaries. Through the case studies of the TV documentaries "The Imperial Palace", "Beautiful China", "China on the Top of the tongue", which have achieved success in international communication at the present stage, The key points to be grasped in the process of international communication are abstracted. There are some internationally popular works in Chinese TV documentaries, but there are still some shortcomings in the international communication, such as creative idea, production level, talent reserve, capital investment, marketing and promotion, etc. In view of these problems, This paper discusses the strategies of international communication in terms of creative strategies, communication approaches and communication objects. In the face of the prosperous development of the cultural industry and the increasing frequency of international communication, the TV documentary film of our country has gradually shown its charm in the world, which has contributed to the shaping of the national image and the output of the soft power of the culture.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952;G206
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