纪录片中春节文化视觉呈现的符号学解读
发布时间：2018-11-18 15:06
【摘要】：我国最重要的岁时节日——春节具有强烈的人文色彩,是民族文化之瑰宝。纪录片作为一种独特的影视类型,肩负着交流、输出与振兴春节文化的责任。因此本文以国内电视纪录片中的春节文化视觉呈现为研究立足点,以文本分析法为径,探讨此类纪录片如何运用符号进行内容编码、意义构建,及其符号系统背后所蕴含的传者意图。首先,笔者对1958-2016年间春节题材电视纪录片进行历时研究,发现并归纳其三个发展阶段的特征。其次,横向具体而微地梳理分析13部纪录片中的春节符号,呈现春节文化作为符号进行传播和言说意义的过程。通过对上述纪录片的符号学解读,笔者发现官方电视媒体借由春节题材纪录片来编织神话,传递中国人“天人合一”的自然观、“仁爱”为核心的人生观以及和谐共荣的民族观,实现受众对于中国传统文化、家国意识的认同。同时,纪录片团队还刻画了现实生活中的“乡愁”情感,呼唤人们关注、传承以春节文化为代表的传统文化。此外本文将同题材的CCTV纪录片《春节》、BBC纪录片《中国新年:全球最大盛会》分析比较,把握中外纪录片中春节文化在镜头符号、语言符号、人物符号、习俗符号、建筑符号表征上的差异,通过他者眼中的春节更真实地认识自我眼中的春节。
[Abstract]:The Spring Festival, the most important festival in China, is a treasure of national culture. Documentary as a unique type of film and television, shoulder the responsibility of exchanging, exporting and revitalizing Spring Festival culture. Therefore, this paper takes the Spring Festival cultural visual presentation in domestic TV documentaries as the research foothold, takes the text analysis method as the path, discusses how such documentaries use symbols for content coding and significance construction. And its symbol system behind the intention of the transmitter. Firstly, the author makes a diachronic study on the Spring Festival TV documentary from 1958 to 2016, and finds and summarizes the characteristics of its three stages of development. Secondly, the paper analyzes the Spring Festival symbols in 13 documentaries and presents the process of Spring Festival culture as symbols to spread and express meaning. Through the semiotics interpretation of these documentaries, the author finds that the state television media use the Spring Festival theme documentary to weave myths and convey the Chinese people's natural view of "the unity of nature and man." "benevolence" as the core of the outlook on life and harmony and prosperity of the national view, to achieve the audience of traditional Chinese culture, the sense of national identity. At the same time, the documentary team also portrays the "nostalgia" emotion in the real life, calls people's attention, inherits the traditional culture represented by the Spring Festival culture. In addition, this paper analyzes and compares the CCTV documentary "Spring Festival" and the BBC documentary "Chinese New year: the biggest event in the world", and holds the Chinese and foreign documentary films in terms of lens symbol, language symbol, character symbol, custom symbol, and so on. The difference of architectural symbol representation means that the Spring Festival in the eyes of others can be recognized more truthfully in one's own eyes.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J952;K892.11
[Abstract]:The Spring Festival, the most important festival in China, is a treasure of national culture. Documentary as a unique type of film and television, shoulder the responsibility of exchanging, exporting and revitalizing Spring Festival culture. Therefore, this paper takes the Spring Festival cultural visual presentation in domestic TV documentaries as the research foothold, takes the text analysis method as the path, discusses how such documentaries use symbols for content coding and significance construction. And its symbol system behind the intention of the transmitter. Firstly, the author makes a diachronic study on the Spring Festival TV documentary from 1958 to 2016, and finds and summarizes the characteristics of its three stages of development. Secondly, the paper analyzes the Spring Festival symbols in 13 documentaries and presents the process of Spring Festival culture as symbols to spread and express meaning. Through the semiotics interpretation of these documentaries, the author finds that the state television media use the Spring Festival theme documentary to weave myths and convey the Chinese people's natural view of "the unity of nature and man." "benevolence" as the core of the outlook on life and harmony and prosperity of the national view, to achieve the audience of traditional Chinese culture, the sense of national identity. At the same time, the documentary team also portrays the "nostalgia" emotion in the real life, calls people's attention, inherits the traditional culture represented by the Spring Festival culture. In addition, this paper analyzes and compares the CCTV documentary "Spring Festival" and the BBC documentary "Chinese New year: the biggest event in the world", and holds the Chinese and foreign documentary films in terms of lens symbol, language symbol, character symbol, custom symbol, and so on. The difference of architectural symbol representation means that the Spring Festival in the eyes of others can be recognized more truthfully in one's own eyes.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J952;K892.11
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