新世纪中国美食纪录片流变发展研究
发布时间：2018-11-20 06:24
【摘要】：在资本、信息、制度、政策、民意激流勇进地淘洗下,纪录片内核更迭始发于新旧产业转型的缝隙间,短短5年中国美食纪录片经历了“品牌元年”、“平台元年”、“公众元年”三个阶段。新千年以来,中国纪录片面对市场壁垒徘徊不前,因此促使后续的政策制度和市场制度(标准/价值/规范体系)更为精准、直接地着力。直至美食纪录片的代表《舌尖上的中国》的热播和台网联动效应的助推成就美食纪录片第一块金字招牌——“舌尖品牌”的诞生,继而拓开了本土美食文化纪录片的多样化格局。对此的描述和阐释,本文引入了“势”这一概念,按《现代汉语词典》的解释,“势”的本身即“力量及其呈现的趋势”,表现在“台前显现”的政策支持、媒体话语、业界与公众的关注,也体现在“幕后支撑”的投资、制作、发行、收视等方面。从整体格局看,2012年的中国美食纪录片为整个纪录片的发展开创了一个高调的“起势”,继而在看似料峭的春寒之下,暗流涌动。引发各方势力谋定而后动,强势酝酿“蓄势”的征兆,它们共同指向产业新局的创造和规划,并且产生了一些意义非同小可的“破势”之举。本文将选取《舌尖Ⅰ》和《味道中国》分别作为2012至今中国美食纪录片的关键帧,以《舌尖Ⅰ》《舌尖Ⅱ》《舌尖上的新年》《舌尖Ⅲ》为范体,透析这个时间段中国美食纪录片产业发展的表现与内涵:探索《舌尖Ⅰ》的同期影片《中国美食探秘》;《舌尖Ⅱ》的姐妹篇《一城一味》;“舌尖大电影”的开拓篇《味道中国》;受舌尖系列启发而生成的“微纪录片”《日食记》以及成就“互联网+美食”新形式的《宅人食堂》等系列中国美食纪录片流变发展的处境与成因。
[Abstract]:In the capital, information, system, policy, public opinion rushing into the wash, the core of the documentary originated in the gap between the old and new industries. In just five years, the Chinese food documentary experienced "the first year of brand" and "the first year of platform". Three stages of the first year of the Public. Since the new millennium, the Chinese documentary film has been facing the market barriers, so the subsequent policy system and market system (standard / value / norm system) are more precise and direct. Until the representative of the food documentary, "China on the tongue," the hit broadcast and the help of the linkage effect of the TV network, the first gold-lettered sign of the food documentary was the birth of the "tongue top brand." Then the diversification of the local cuisine culture documentary. To describe and explain this, this paper introduces the concept of "potential". According to the interpretation of "Modern Chinese Dictionary", the "potential" itself is "power and its present trend", which is manifested in the policy support and media discourse of "appearing in front of the stage". Industry and public concern, also reflected in the "behind-the-scenes support" investment, production, distribution, viewing and other aspects. Looking at the overall pattern, the 2012 Chinese food documentary created a high-profile "rise" for the development of the documentary, and then, under the seemingly sharp spring chill, the undercurrent surged. It causes the forces of all sides to move behind, and strongly brews the omens of "storing up". They point to the creation and planning of the new industry bureau, and produce some significant "breaking down" actions. In this paper, "tongue tip 鈪，
本文编号：2344049
[Abstract]:In the capital, information, system, policy, public opinion rushing into the wash, the core of the documentary originated in the gap between the old and new industries. In just five years, the Chinese food documentary experienced "the first year of brand" and "the first year of platform". Three stages of the first year of the Public. Since the new millennium, the Chinese documentary film has been facing the market barriers, so the subsequent policy system and market system (standard / value / norm system) are more precise and direct. Until the representative of the food documentary, "China on the tongue," the hit broadcast and the help of the linkage effect of the TV network, the first gold-lettered sign of the food documentary was the birth of the "tongue top brand." Then the diversification of the local cuisine culture documentary. To describe and explain this, this paper introduces the concept of "potential". According to the interpretation of "Modern Chinese Dictionary", the "potential" itself is "power and its present trend", which is manifested in the policy support and media discourse of "appearing in front of the stage". Industry and public concern, also reflected in the "behind-the-scenes support" investment, production, distribution, viewing and other aspects. Looking at the overall pattern, the 2012 Chinese food documentary created a high-profile "rise" for the development of the documentary, and then, under the seemingly sharp spring chill, the undercurrent surged. It causes the forces of all sides to move behind, and strongly brews the omens of "storing up". They point to the creation and planning of the new industry bureau, and produce some significant "breaking down" actions. In this paper, "tongue tip 鈪，
本文编号：2344049
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