网络电影发展前景研究

发布时间：2018-11-21 08:35

【摘要】：随着互联网的迅猛发展，网络电影也随着互联网技术的突发猛进走进人们的日常生活当中。近年来，网络电影已经成为非常重要的电影样式，，成为非常活跃的一种电影样式，对我们的生活发挥着越来越大的影响。如何认识网络电影，了解网络电影的发展利弊，从而使得网络电影走上正常的健康发展轨道，是摆在我们面前的一个重要问题。网络电影发展历史可分为萌芽时期、初步发展阶段和商业化发展阶段。网络电影创作不断专业化，内容日益原创化，电影质量和商业化水平不断提高，但观影群体日益草根化。以《四夜奇谭》为例对网络电影进行了实证分析，分析了《四夜奇谭》的成功原因和不足所在，希望对网络电影的发展有所借鉴。通过比较传统电影与网络电影，提出网络电影的发展优势主要有自由的电影创作、较低的制作和发行成本、高效便捷的传播形式、丰富多样的电影内容、良好互动的电影沟通、较强的资源整合能力和广阔的电影观众市场。网络电影的竞争劣势在于质量不高、观影方式限制、无序竞争、知识产权保护困难、没有可持续的盈利模式和安全性问题。网络电影对传统电影的启示主要有：电影营销模式要适应网络时代发展的需要、及时满足观众观影需要是电影生存和发展的前提、电影发行要适应网络传播方式的巨大影响、电影业的可持续发展要不断创新盈利模式和电影质量是电影从业者提高竞争力的关键。最后，提出了网络电影的发展建议，主要包括创新网络电影内容改进网络电影发展模式、提高网络电影市场营销能力和完善网络电影的发展环境。
[Abstract]:With the rapid development of the Internet, the Internet film has also entered into people's daily life with the sudden development of Internet technology. In recent years, the network film has become a very important film style, become a very active film style, and play a more and more important role in our life. How to understand the advantages and disadvantages of the development of the network film, so that the network film on the normal track of healthy development, is an important issue in front of us. The history of network film development can be divided into budding period, preliminary development stage and commercial development stage. The network film creation is becoming professional, the content is becoming more and more original, the film quality and commercialization level is improving constantly, but the film watching group is becoming more and more grassroots. Taking "four Nights" as an example, this paper makes an empirical analysis on the network film, analyzes the reasons and shortcomings of the success of the "four Nights", and hopes to draw lessons from the development of the network film. By comparing the traditional film with the network film, it is pointed out that the advantages of the development of the network film are mainly free film creation, low production and distribution cost, efficient and convenient communication, rich and diverse film content, good interactive film communication. Strong resource integration ability and broad film audience market. The competitive disadvantage of the network film lies in its low quality, limited viewing mode, disordered competition, difficulty in protecting intellectual property rights, no sustainable profit model and security problems. The inspiration of the network film to the traditional film mainly includes: the film marketing mode should adapt to the needs of the development of the network age, the timely meeting the audience viewing the film need is the premise of the movie survival and the development, the movie release must adapt to the huge influence of the network dissemination way. The sustainable development of the film industry should constantly innovate the profit model and film quality is the key to improve the competitiveness of film practitioners. Finally, the paper puts forward some suggestions for the development of the network film, including innovating the content of the network film, improving the development mode of the network film, improving the marketing ability of the network film and perfecting the development environment of the network film.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905

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