动画电影的文化植入研究

发布时间：2018-12-07 07:54

【摘要】：研究背景：视觉传达中,最早让低幼儿童接触的就是动画,这是无年龄的交流。一代又一代的伟大作品,深入人心,甚至就会认为动画人物英雄就是人们心灵的慰藉。动画不仅影响着一代又一代人成长；也促使着国与国之间的了解与交流；更增加了国民使命感。强大的兴趣背后,推动着世界文化的发展,它就是力量。世界超级动画大国,他们的作品已经覆盖整个地球,几乎无人不知。这不仅是国家影响力也是国家文化的植入实力,植入人的思维,更能植入人类的行动力。哈日、追美、韩流,就是植入的成功所在。中国风全球潮流何时到来?研究的方法：本文从第二章介绍文化植入类型,通过日本、美国、中国、法国列举的国家找到文化植入的定位点,再从第三章的亚欧动画文化植入对比,以汇总的方式分析亚欧动画国家的文化植入状况,从而找到我们中国的动画植入发展道路。重点章节：第四章为重点章节。中国被视为国产儿童动画片大国,这不是因为中国只有儿童才喜欢看动画片,而是中国动画的定位普遍偏低,导致收视率年龄偏低。通过研究文化植入,从中找出中国动画发展的不足之处,更好的发展受众面广范的国产动画,这些内容的实现必须迎合第四章节题目：“如何找到一个适合中国并能够融入主流市场的文化植入方式”,并且找到解决办法的五种方式。分别有：找准植入点与植入方式；故事本身的受众群设定；院线参考的主流商业价值；动画的未来发展；提高动画人的发掘潜力与创作才是关键。这就需要我们把动画当作试验品去做,研究国内外经典动画典范,开创中国动画在中国市场的巨大收益。本文研究的意义与结论：通过“动画电影的文化植入研究”,让中国摆脱国产动画走低幼路线境况,让中国人有自己的经典英雄人物,使世界人民真正了解中国文化,中国动画片才能走向国际。只有认识市场价值、文化价值、改变思路,找到符合市场的商业价值,体现国民的个性化情怀,相信中国风的影响力指日可待。文化植入之所以做得好,不是为了植入而植入,而是使植入的内容与影片的故事本身融合的更为流畅,只有做得全面才能使文化植入做得好,观众才能更易于去接受它,动画电影的文化植入研究这篇论文才做得有意义。
[Abstract]:Background: in visual communication, the earliest contact of primary-age children is animation, which is no-age communication. Generation after generation of great works, deeply rooted in the hearts of the people, even think that animated hero is the comfort of people's hearts. Animation not only affects the growth of generation after generation, but also promotes the understanding and communication between countries, and increases the sense of national mission. Behind the strong interest, promote the development of the world culture, it is the power. The world's super animation power, their work has covered the entire earth, almost no one knows. This is not only the national influence but also the implanted strength of national culture, the implantation of human thinking and the ability of human action. Hari, the pursuit of the United States, the Korean current, is the success of implantation. When will the global trend of Chinese wind come? Research methods: this paper introduces the types of cultural implantation from the second chapter, through Japan, the United States, China, France listed countries to find the location of cultural implantation, and then from the third chapter of Asia and Europe animation cultural implantation comparison, In order to find out the development of animation implantation in China, this paper analyzes the cultural implantation situation of Asian and European animation countries in a summary way. Key chapters: the fourth chapter is the key chapter. China is regarded as a big country of domestic children's cartoons, not because only children in China like to watch cartoons, but because the orientation of Chinese animation is generally low, resulting in low ratings and age. Through the study of cultural implantation, we can find out the deficiencies of the development of Chinese animation, and better develop the domestic animation, which has received a wide range of norms. The realization of these contents must cater to the title of chapter four: "how to find a suitable way of cultural implantation in China and be able to integrate into the mainstream market" and find five ways to solve it. They are: to find the right implantation point and implantation method; the audience set of the story itself; the mainstream commercial value of the cinema reference; the future development of animation; to improve the potential and creation of animators is the key. This requires us to do animation as a test, to study the domestic and foreign classic animation model, to create a huge profit of Chinese animation in the Chinese market. The significance and conclusion of this study: through "the Research on Cultural Implant of Animated Film", we can let China get rid of the situation of domestic animation, let the Chinese people have their own classic heroes, and make the people of the world really understand Chinese culture. Only Chinese cartoons can go international. Only to recognize the market value, cultural value, change ideas, find the commercial value in line with the market, reflect the individual feelings of the people, I believe that the influence of the Chinese style is within reach. The reason why cultural implantation is done well is not to implant it for the purpose of implantation, but to make the content of the implant more fluent with the story of the film itself. Only by doing all things well can the cultural implant be done well, and the audience can accept it more easily. The research on the cultural implantation of animated films makes sense only in this paper.
【学位授予单位】：沈阳建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J954

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