消费视域下的青春婚恋题材电视剧研究
发布时间:2018-12-12 22:07
【摘要】:婚恋剧之所以从诞生以来就常播不衰,最重要的原因是,它像时代的一面镜子,无论是男女老少,都能从中看到自己家庭的影子。随着80后等新一代青年社会和家庭主体地位的上升,人们越来越关注80后青年的婚恋问题,他们的爱情、婚姻、家庭跟随时代洪流产生了新的变化,于是,青春婚恋题材电视剧搬上荧屏。由于市场经济的发展,商业法则越来越渗透到文化领域,大众文化和消费文化的崛起,促进了电视剧行业的繁荣,青春婚恋剧的创作不可避免的受到了市场规律和消费文化的影响,青春婚恋剧的消费特质也日渐显现,本文希望从消费文化的角度出发,对青春婚恋剧做一个初步探析。 本文的绪论部分着重对本文的对研究主体——青春婚恋剧做出详细的阐释,指出青春婚恋剧是青春偶像剧与家庭伦理剧的综合体,抛弃了偶像的浅白和家庭伦理剧的苦情,取两者之优长。同时,与传统婚恋剧对比,指出将青春婚恋剧对传统婚恋的继承和发展。第一章主要是对青春婚恋剧进行一个整体把握,通过梳理青春婚恋剧的发展历程,,并对众多作品进行主题上的解读,包括传统与现代的冲突与妥协、情感与物质的双重较量、“剩男”“剩女”的婚姻之路和为人父母的身份升级等四大类;第二章是对青春婚恋剧的生产机制进行分析,指出消费主义逻辑已经渗透在其制作与传播的过程中,青春婚恋剧具有模式化、时尚化和娱乐化的消费属性;第三章结合消费文化来探讨青春婚恋剧如何与日益盛行的消费文化共谋,并且推行和散播消费主义意识形态的,主要包括三方面:植入式广告、参与生产商品意义、展示生活理念和消费方式;本文的第四章,对青春婚恋剧所反映的文化问题做出反思。青春婚恋剧作为时代的产物,在其作品中不可避免反应了消费时代的某些特质和文化征兆,主要剖析青春婚恋剧所反映的消费时代的婚恋观及其伦理冲突,同时结合“身份认同”理论分析,消费主义盛行而导致的80后青年的身份焦虑与认同危机。
[Abstract]:The most important reason why marriage drama has been broadcast since its birth is that it is like a mirror of the times in which men, women and children can see the shadow of their families. With the rising social and family status of the post-80s generation of youth, people pay more and more attention to the marriage and love of post-80s youth. Their love, marriage and family have changed with the tide of the times. Youth marriage theme TV series on the screen. With the development of the market economy, the commercial law has penetrated more and more into the cultural field. The rise of popular culture and consumer culture has promoted the prosperity of the TV drama industry. The creation of the youth marriage drama is inevitably influenced by the market law and the consumption culture, and the consumption characteristics of the youth marriage drama are also gradually appearing. This article hopes to make a preliminary analysis of the youth marriage drama from the perspective of the consumption culture. In the introduction part of this paper, the author makes a detailed explanation of the main body of the study, youth marriage drama, and points out that the youth marriage drama is a combination of the youth idol drama and the family ethics drama, and abandons the idols and the bitter feelings of the family ethics drama, and points out that the youth marriage drama is a combination of the youth idol drama and the family ethics drama. Take the best length of both. At the same time, compared with the traditional love drama, it points out the inheritance and development of the youth marriage drama to the traditional marriage and love. The first chapter is a comprehensive grasp of the youth drama, through combing the development of youth love drama, and a lot of works on the theme of interpretation, including traditional and modern conflict and compromise, emotional and material double contest. "leftover men" and "leftover women" of marriage and the promotion of the identity of the four categories of parents; The second chapter is to analyze the production mechanism of youth marriage drama, pointing out that consumerism logic has infiltrated in the process of its production and dissemination, youth marriage drama has the consumption attributes of model, fashion and entertainment; The third chapter discusses how to conspire with the increasingly popular consumer culture and promote and disseminate the ideology of consumerism, which mainly includes three aspects: planting advertising, participating in the production of goods meaning. Show the concept of life and consumption style; The fourth chapter reflects on the cultural problems reflected in youth drama. As the product of the times, the youth marriage drama inevitably reflects some characteristics and cultural signs of the consumption era in its works, and mainly analyzes the view of marriage and love and its ethical conflict reflected by the youth marriage drama. At the same time, based on the theory of identity, the post80s youth's identity anxiety and identity crisis caused by the prevalence of consumerism.
【学位授予单位】:重庆工商大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:J905
本文编号:2375311
[Abstract]:The most important reason why marriage drama has been broadcast since its birth is that it is like a mirror of the times in which men, women and children can see the shadow of their families. With the rising social and family status of the post-80s generation of youth, people pay more and more attention to the marriage and love of post-80s youth. Their love, marriage and family have changed with the tide of the times. Youth marriage theme TV series on the screen. With the development of the market economy, the commercial law has penetrated more and more into the cultural field. The rise of popular culture and consumer culture has promoted the prosperity of the TV drama industry. The creation of the youth marriage drama is inevitably influenced by the market law and the consumption culture, and the consumption characteristics of the youth marriage drama are also gradually appearing. This article hopes to make a preliminary analysis of the youth marriage drama from the perspective of the consumption culture. In the introduction part of this paper, the author makes a detailed explanation of the main body of the study, youth marriage drama, and points out that the youth marriage drama is a combination of the youth idol drama and the family ethics drama, and abandons the idols and the bitter feelings of the family ethics drama, and points out that the youth marriage drama is a combination of the youth idol drama and the family ethics drama. Take the best length of both. At the same time, compared with the traditional love drama, it points out the inheritance and development of the youth marriage drama to the traditional marriage and love. The first chapter is a comprehensive grasp of the youth drama, through combing the development of youth love drama, and a lot of works on the theme of interpretation, including traditional and modern conflict and compromise, emotional and material double contest. "leftover men" and "leftover women" of marriage and the promotion of the identity of the four categories of parents; The second chapter is to analyze the production mechanism of youth marriage drama, pointing out that consumerism logic has infiltrated in the process of its production and dissemination, youth marriage drama has the consumption attributes of model, fashion and entertainment; The third chapter discusses how to conspire with the increasingly popular consumer culture and promote and disseminate the ideology of consumerism, which mainly includes three aspects: planting advertising, participating in the production of goods meaning. Show the concept of life and consumption style; The fourth chapter reflects on the cultural problems reflected in youth drama. As the product of the times, the youth marriage drama inevitably reflects some characteristics and cultural signs of the consumption era in its works, and mainly analyzes the view of marriage and love and its ethical conflict reflected by the youth marriage drama. At the same time, based on the theory of identity, the post80s youth's identity anxiety and identity crisis caused by the prevalence of consumerism.
【学位授予单位】:重庆工商大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:J905
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