中国传统视觉元素在动画服饰设计中的应用研究

发布时间：2018-12-27 12:47

【摘要】：在美、日动画不断冲击国内市场的情况下，当今中国动画首先要解决的是设计出有特色、有个性的中国动画角色。作为角色“皮肤”的动画服饰，从某种意义来讲，它的设计好坏直接影响着动画角色的性格塑造、视觉感官，也影响着角色受欢迎的程度。本文主要以中国传统视觉元素在动画服饰设计中的应用为议题，首先概述了动画服饰设计的概念、范畴，我国动画服饰设计的发展历程，阐述了动画服饰的外造型分类以及服饰设计对动画角色塑造的重要作用。在此基础上从传统图案、传统色彩、传统文字出发，探究了中国传统视觉元素在动画服饰中的应用，并以《秦时明月》和《功夫熊猫》两个成功的动画案例来探讨传统视觉元素如何在动画服饰设计中推陈出新，提出了动画服饰设计三个需求方向，即动画服饰个性化发展的需求、时尚感的设计需求和本土民族化的设计需求。文中以传统图案、传统色彩观、传统文字、传统服饰、现代动画服饰设计之间的互相渗透为铺垫，引申出传统视觉元素在动画服饰设计中的应用方法，同时运用类比、举例论证等方法来阐述中国传统视觉元素在动画服饰设计中应用的意义。以期为设计有中国风格的角色形象提供理论基础，找出中国视觉元素在动画服饰设计中的普遍方法，有效地指导动画服饰设计，使其能符合现代观众的审美观、价值观并得到观众的喜爱。
[Abstract]:Under the situation that the American and Japanese animations are constantly attacking the domestic market, the first thing the Chinese animation should solve today is to design the Chinese animation characters with characteristics and personality. As the role of "skin" animation clothing, in a sense, its design directly affects the character of the animation character, visual sense, but also affect the popularity of the role. In this paper, the application of Chinese traditional visual elements in animation clothing design is discussed. Firstly, the concept and category of animation dress design, the development process of animation clothing design in China are summarized. This paper expounds the classification of animation costumes and the important role of dress design in animation character shaping. On this basis, from the perspective of traditional patterns, traditional colors and traditional characters, this paper explores the application of Chinese traditional visual elements in animated costumes. Two successful animation cases, "Qin Ming Moon" and "Kung Fu Panda", are used to discuss how traditional visual elements can bring forth new ideas in animation costume design, and three directions for animation costume design are put forward. That is, the needs of personalized development of animation clothing, fashion design needs and local design needs of nationalization. Based on the infiltration of traditional pattern, traditional color view, traditional text, traditional dress and modern animation dress design, this paper extends the application method of traditional visual elements in animation dress design and uses analogy. Examples and other methods to illustrate the application of traditional Chinese visual elements in animation clothing design significance. In order to provide the theoretical basis for the design of the character image with Chinese style, find out the general method of the Chinese visual elements in the animation dress design, effectively guide the animation dress design, make it conform to the aesthetics of the modern audience. Values and audience love.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J918;J954

【共引文献】