微电影美学:百姓日用而不知的主旋律
发布时间：2019-02-11 15:00
【摘要】：主旋律电影作品一直与社会主义、集体主义、爱国主义联系紧密,往往由官方主导。在当下中国的微电影生态圈中,官方有意主导的主旋律明显缺乏影响力,许多人气微电影的背后,虽然品牌与企业形象若隐若现,但其取道"百姓日用而不知"的美学立场也同样有着主旋律的精神感召,与"爱国、敬业、诚信、友善"的价值追求有着广泛交集,这样的主旋律将审美感动置于百姓伦常日用的范畴,使其更具可触摸感。
[Abstract]:Theme films have always been closely linked to socialism, collectivism, and patriotism, often officially dominated. In the current micro-film ecosystem in China, the main theme that the government intends to dominate is clearly lacking in influence. Behind many micro-films, though the brand and corporate image appear, However, its aesthetic position of "people's daily use but not knowing" also has the spiritual appeal of the main melody, and has a broad intersection with the value pursuit of "patriotism, professionalism, honesty and friendliness". This theme puts aesthetic emotion in the common people's daily use, making it more touchable.
【作者单位】： 深圳信息职业技术学院;
【基金】：广东省哲学社会科学规划项目“中国微电影的审美研究”(项目编号:GD16CYS09) 深圳信息职业技术学院横向项目“微电影的消费美学研究”(项目编号:HX-129)阶段成果
【分类号】：J901
本文编号：2419838
[Abstract]:Theme films have always been closely linked to socialism, collectivism, and patriotism, often officially dominated. In the current micro-film ecosystem in China, the main theme that the government intends to dominate is clearly lacking in influence. Behind many micro-films, though the brand and corporate image appear, However, its aesthetic position of "people's daily use but not knowing" also has the spiritual appeal of the main melody, and has a broad intersection with the value pursuit of "patriotism, professionalism, honesty and friendliness". This theme puts aesthetic emotion in the common people's daily use, making it more touchable.
【作者单位】： 深圳信息职业技术学院;
【基金】：广东省哲学社会科学规划项目“中国微电影的审美研究”(项目编号:GD16CYS09) 深圳信息职业技术学院横向项目“微电影的消费美学研究”(项目编号:HX-129)阶段成果
【分类号】：J901
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