新世纪中国魔幻武侠电影的困境研究

发布时间：2019-02-12 20:44

【摘要】：武侠电影作为中国悠久传统文化的传承,与意大利歌剧、美国默剧一样,意义非凡。武侠电影自诞生以来备受观众青睐,然而时过境迁,传统武侠电影辉煌不再,融合东方传统武侠故事与西方先进特效技术的魔幻武侠电影试图在国内外电影市场占据一席之地,遗憾的是口碑票房都不理想。相较于传统武侠电影,魔幻武侠电影出现较晚,且数量不多,因此关于新世纪以来魔幻武侠电影的研究文章寥寥无几。本文希望通过对筛选出的十部具有代表性魔幻武侠电影进行分析,找出当前这一类型电影存在的问题以及解决途径。当前中国魔幻武侠电影面临题材缺乏合理创新、主题缺少文化依托、忽略艺术价值传达以及观众定位存在偏差等方面的困境。在国产商业片与好莱坞大片的双重冲击以及自身存在不足的困境下,魔幻武侠电影迫切寻求新的出路。本文旨在从主题传达、艺术价值、特效技术、题材创新、传播途径五个方面提出建议。首先建议未来魔幻武侠电影在传承侠义精神和传统文化方面参照京剧、杂技、武术、国画等传统艺术形式;其次,在艺术价值传达方面,应注重人物形象塑造、台词设计,力图在观众心中留下经典人物形象和台词;第三,特效技术应用方面要求所有参与影片制作的工作人员应对活动影像具有较深刻理解,熟知视听语言;第四,在题材方面,当代影视IP浪潮解决了魔幻武侠电影题材缺乏创新的问题,网络为剧本创作提供了一个开放且高效的渠道;第五,不断升级的网络观影体验和巨大的受众群体为魔幻武侠电影开辟了一条新的传播途径,未来魔幻武侠电影应该通过网络营销提高影片关注度、缩短窗口期,把握网络传播新途径。作者希望通过研究,挖掘魔幻武侠电影自身存在的问题以及发展困境,为中国魔幻武侠电影开拓更为广阔的发展空间。
[Abstract]:As a heritage of Chinese traditional culture, martial arts film is as significant as Italian opera and American mime. The martial arts movie has been favored by the audience since its birth. However, the times have changed, the traditional martial arts movie has lost its brilliance, and the magic martial arts film, which combines the oriental traditional martial arts story with the western advanced special effects technology, is trying to occupy a place in the domestic and foreign film market. Unfortunately, word of mouth box office is not ideal. Compared with the traditional martial arts movies, magic martial arts movies appear later, and the number is not much, so there are few research articles on magic martial arts movies in the new century. This paper hopes to find out the existing problems and solutions of this type of movie by analyzing the ten representative magic martial arts films. At present, the Chinese magic martial arts film is faced with the dilemma of lack of reasonable innovation in subject matter, lack of cultural support, neglect of artistic value transmission and deviation in audience orientation. Under the double impact of domestic commercial films and Hollywood blockbusters and their own shortcomings, magic martial arts movies urgently seek a new way out. The purpose of this paper is to put forward suggestions from five aspects: theme communication, artistic value, special effect technology, theme innovation and communication approach. Firstly, it is suggested that the future magic martial arts movies should refer to the traditional art forms such as Beijing Opera, acrobatics, martial arts, traditional Chinese painting and so on in terms of inheriting chivalrous spirit and traditional culture. Secondly, in the aspect of artistic value communication, we should pay attention to the character image shaping and the line design, trying to leave the classical character image and lines in the audience heart; Third, the application of special effects technology requires that all the staff involved in the production of the film should have a deeper understanding of the moving image and be familiar with the audio-visual language; Fourth, in the subject matter aspect, the contemporary movie IP tide has solved the magic martial arts movie theme lacks the innovation question, the network has provided an open and efficient channel for the script creation; Fifth, the continuous upgrading of the network film viewing experience and the huge audience has opened up a new way to spread the magic martial arts movies. In the future, the magic martial arts movies should raise the film attention and shorten the window period through the network marketing. Grasp the new way of network communication. The author hopes to explore the problems and difficulties in the development of magic martial arts movies, and open up a broader space for the development of Chinese magic martial arts movies.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J905

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