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中国电影现状及品牌战略初探

发布时间:2019-02-14 08:38
【摘要】:中国电影诞生至今,已有百余年历史,期间经历了一波三折的发展。本文重点探究了中国电影当下发展的趋势,以及制约其发展的因素。针对这些问题,提出了通过品牌战略来确保中国电影未来可持续发展的相关建议。
[Abstract]:Chinese film has a history of more than 100 years since it was born, and has experienced a series of twists and turns. This paper focuses on the current trend of Chinese film development, as well as the factors restricting its development. Aiming at these problems, this paper puts forward some suggestions on how to ensure the sustainable development of Chinese film in the future through brand strategy.
【作者单位】: 河南大学影视艺术研究所;
【分类号】:J905


本文编号:2422038

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