湖南卫视自制剧的现状及前景研究

发布时间：2019-04-17 06:01

【摘要】：本文在阅读大量文献资料和对当下自制电视剧进行分析整理的基础上,分析了选题的背景和意义,对国内卫视自制电视剧现状进行综述,为进一步探讨湖南卫视自制电视剧发展打下基础；总结湖南卫视自制电视剧的发展历程和现状,结合多部经典的湖南卫视自制剧进行个案分析；在梳理湖南卫视自制剧发展阶段的基础上,通过分析湖南卫视自制剧的创作规律,归纳总结湖南卫视自制剧在制作播出营销等方面的特点；从题材、制作等方面分析湖南卫视自制剧存在的问题,对其未来发展提出建议。论文共分成四章,章节的大致内容如下：第一章在对现存的文献研究基础上,论证了研究湖南卫视自制剧的原因和意义,并对文章研究的样本和方法进行阐述。第二章是对湖南卫视自制剧发展进行概述,包括自制剧产生的概念,湖南卫视自制剧的发展阶段等。第三章,通过分析湖南卫视的自制电视剧发展现状,总结出湖南卫视自制剧在选题、制作、播出、营销等方面的特征。第四章,对湖南卫视自制剧进行分析总结,指出其存在的问题及解决之道对发展前景进行展望。
[Abstract]:On the basis of reading a large amount of literature and sorting out the current home-made TV series, this paper analyzes the background and significance of the topic selection, and summarizes the current situation of domestic TV series made by ourselves. In order to further explore the development of Hunan TV home-made TV series laid the foundation; This paper summarizes the development and present situation of Hunan TV series, and analyzes the case of Hunan TV series based on several classic TV series. On the basis of combing the development stage of Hunan TV Home-made Drama, by analyzing the creation rules of Hunan TV Home-made Drama, the characteristics of Hunan Satellite TV Home-made Drama in production and broadcast marketing are summarized. This paper analyzes the problems existing in Hunan TV's self-made drama from the aspects of subject matter and production, and puts forward some suggestions for its future development. The thesis is divided into four chapters. The main contents of the thesis are as follows: in the first chapter, based on the existing literature research, the reasons and significance of studying Hunan TV home-made drama are demonstrated, and the samples and methods of this study are expounded. The second chapter is an overview of the development of Hunan TV home-made drama, including the concept of self-made drama, Hunan TV self-made drama development stage and so on. The third chapter, by analyzing the current situation of Hunan TV series, summarizes the characteristics of Hunan TV series in the aspects of topic selection, production, broadcasting, marketing and so on. In the fourth chapter, the author analyzes and summarizes the self-made drama of Hunan Satellite TV, and points out its existing problems and solutions to the prospect of development.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

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