电视纪录片《鉴史问廉》的传播特征研究

发布时间：2019-04-21 09:18

【摘要】：由中共河南省纪律检查委员会、中央电视台和河南省新闻出版广电局联合制作的大型历史文化电视纪录片《鉴史问廉》,以中国古代悠久的历史文化为背景,研究和挖掘大历史观下历朝历代优秀的廉政文化,通过影像、声音、文字等手法生动形象的再现一个个历史典故和历史人物,该片自2015年开年首播后,在全社会引起了广泛的关注,反响巨大。首先,纪录片《鉴史问廉》在当前反腐过程中,担负着重要的历史使命,为反腐败营造了良好的舆论氛围,成为了这个时代主旋律之一;其次,该片在创作中深入探寻中国五千年的廉政文化,试图将古代廉政文化的精华与现代廉政文化建设结合起来;同时,依托现代传媒技术,为其提供多元化的支撑平台,从而使廉政文化建设更上一层楼。纪录片《鉴史问廉》传播的主体是以中共河南省纪律检查委员会为主,联合中央电视台、河南省新闻出版广电局共同制作,既有组织传播的特征,又借助了大众传播的优势,形成整合传播主体。传播的客体精准定位了党员干部,同时有效扩展广大非党员的受众群体。在传播内容方面,《鉴史问廉》以大历史观的独特视角,展现了中国历史上王朝更迭、青天现象、道德文化、律令制度、历史评判等方面的内容,传播的内容主题始终围绕中国历史上优秀的廉政文化,明确凸显了向历史借智慧的深刻主题。同时,《鉴史问廉》依托现代传媒技术,运用一个个精巧的典故或名人轶事,情景再现当时的历史原貌,采用现代化的科学技术向受众展示了虚拟场景与现实景别之间的转换,纪录片融入了历史与现实的对接,专家品评历史典故的场景贯穿整部片子。在传播效果方面,《鉴史问廉》一经央视首播后,受到组织机构、专家学者、主流媒体等一致好评,并且多媒体相互链接使得其传播效果达到一个新的高度,为我国廉政文化建设注入新的血液。纪录片《鉴史问廉》是以反腐倡廉为题材,以历史为镜鉴,是近年来“歌颂廉洁,惩治贪腐”的佳作。该片在文化传播和舆论引导上均做出了有益的尝试,对于反腐文化建设的创新、舆论宣传的突破以及纪录片传播形态的建构都提供了优秀的成功范例。然而,该片在把握历史真实与现实表达上仍存在一些问题。首先,《鉴史问廉》在挖掘华夏文明数千年的历史中,没有用现代法制观念去观照历史事实,只是单纯地传播“颂圣”,弘扬“青天文化”;其次,《鉴史问廉》在向受众再现历史时,通常采用故事化的手法,叙事结构的过度“故事化”,忽视了“历史与现实”的统一;第三,《鉴史问廉》在传播过程中,多媒体运用还有待改进。针对这些问题,笔者提出了相应的改进对策,对于电视纪录片而言,艺术再现的运用要在保证历史的真实性的基础之上,避免纪录片过度故事化,同时,用现代的法制观念去观照历史事实,站在今天看历史,依托多媒体联动效能,进而真正做到纪录片的历史与现实的有效统一。
[Abstract]:The documentary on large-scale historical and cultural television produced by the Chinese Communist Party's Henan Provincial Inspection Commission, the Central Television and the Press and Publication Administration of the People's Republic of China has a long history and culture as the background. The research and excavation of the great history of the clean government in the past dynasties, through the vivid image of the image, the sound, the text and so on, the historical allusions and the historical figures, the film has caused extensive attention in the whole society after the first sowing in 2015, and the response is huge. First of all, the documentary's history mission, which is an important historical mission in the current anti-corruption process, has made a good public opinion atmosphere for the fight against corruption, and has become one of the main themes of this era; and secondly, the film explores the culture of the clean and clean government of the five-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-thousand-year-old culture in the creation. In this paper, we try to combine the essence of the ancient clean-and-clean culture with the construction of the modern anti-corruption culture. At the same time, rely on the modern media technology to provide the diversified support platform, thus building the clean and honest government culture. The main body of the documentary and the communication is based on the Central Committee of the Communist Party of China of Henan Province, with the co-production of the China Central Television and the Press and Publication Administration of the People's Republic of China, which has both the characteristics of the spread of the organization and the advantages of mass communication, so as to form the whole communication body. The objective of the communication is to accurately position the party members, and to effectively expand the audience groups of the non-Party members. In terms of the content of the communication, the unique perspective of the history of history in the history of Chinese history shows the content of the dynasty change, the Qing-tian phenomenon, the moral culture, the law-making system and the historical judgment in the history of China, and the content of the communication has always been the excellent anti-corruption culture in the history of China. It clearly highlights the profound theme of borrowing wisdom from history. At the same time, the article is based on the modern media technology, using one of the exquisite allusions or famous people's anecdotes to reproduce the original appearance of the time, and using the modern science and technology to show the audience the conversion between the virtual scene and the reality. The documentary is integrated into the interface of the history and the reality, and the scene of the expert's historical allusions runs through the whole film. In terms of the effect of the communication, the state-of-the-art, once broadcast by CCTV, is well received by the organization, experts, mainstream media, and so on, and the multi-media links make the transmission effect reach a new height, and inject new blood for the construction of the clean and honest government in our country. The documentary film is the subject of anti-corruption and the history as the mirror, which is the best of the "to eulogize and punish corruption" in recent years. The film has made a useful attempt in the guide of cultural communication and public opinion, and has provided excellent examples for the innovation of anti-corruption culture construction, the breakthrough of public opinion propaganda and the construction of documentary communication form. However, the film still has some problems in grasping the real and real expression of history. First of all, in the history of excavating the Chinese civilization for thousands of years, the modern legal concept has not been used to observe the historical facts, but only to spread the "hymn" and carry forward the "the culture of Qingtian"; secondly, when the history is to be reproduced to the audience, the story-based method is usually adopted, The excessive "the story of the story" of the narrative structure ignores the unity of the "history and reality". In view of these problems, the author put forward the corresponding improvement measures, and for the television documentary, the application of the artistic reproduction should be based on the guarantee of the authenticity of the history, to avoid the overstory of the documentary, at the same time, to view the historical fact with the modern legal concept, In today's history, the station relies on the multi-media linkage performance, so as to truly achieve the effective and uniform of the documentary's history and reality.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J952

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