数字特效在影视广告制作中的应用研究
发布时间：2019-04-23 18:50
【摘要】：在影视广告制作行业领域中，所有的视觉及听觉特效表现，无论在传统的制作方法与现代实现手段中都是利用各种视频、音频素材经过计算机加工处理后得到的。利用如今的先进设备以及表现技法可以更为快捷、便利、全面和降低成本。本课题主要就国内目前影视广告行业中通常采用的制作流程进行剖析，，阐述进一步加强数字特效有效应用的范围及其必要写，结合我多年制作案例的经验开展“有效应用“前后的对比。结合我国电影、电视、广告作品以及我自己的栏目包装、商业广告、动画作品中的优缺点进行分析。目前在国内外，都已经设立了相应的研究、生产以及教学机构。本人认为，如何全面的降低我们生产的费用，达到我们满意的效果才是我们研究的重要话题。
[Abstract]:In the field of film and television advertising industry, all kinds of visual and auditory special effects are obtained through computer processing, no matter in the traditional production method or in the modern means of realization, all kinds of video and audio materials are made use of. Use of today's advanced equipment and performance techniques can be faster, more convenient, comprehensive and cost-effective. This subject mainly analyzes the production process commonly used in the domestic film and television advertising industry, and expounds the scope of further strengthening the effective application of digital special effects and the necessary writing. Combined with my many years of experience in the production of cases to carry out "effective application" before and after comparison. The advantages and disadvantages of Chinese films, television, advertising works and my own column packaging, commercial advertising, animation works are analyzed. At present, at home and abroad, the corresponding research, production and teaching institutions have been set up. In my opinion, how to reduce the cost of our production in an all-round way to achieve our satisfactory results is an important topic of our research.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J91;J905
本文编号：2463708
[Abstract]:In the field of film and television advertising industry, all kinds of visual and auditory special effects are obtained through computer processing, no matter in the traditional production method or in the modern means of realization, all kinds of video and audio materials are made use of. Use of today's advanced equipment and performance techniques can be faster, more convenient, comprehensive and cost-effective. This subject mainly analyzes the production process commonly used in the domestic film and television advertising industry, and expounds the scope of further strengthening the effective application of digital special effects and the necessary writing. Combined with my many years of experience in the production of cases to carry out "effective application" before and after comparison. The advantages and disadvantages of Chinese films, television, advertising works and my own column packaging, commercial advertising, animation works are analyzed. At present, at home and abroad, the corresponding research, production and teaching institutions have been set up. In my opinion, how to reduce the cost of our production in an all-round way to achieve our satisfactory results is an important topic of our research.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J91;J905
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本文编号：2463708
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