浅析韩剧《太阳的后裔》中看不见的宣传
发布时间：2019-04-26 09:50
【摘要】：韩剧《太阳的后裔》以28亿的爱奇艺播放总量、38.8%的韩国收视率收官,力压同时段的任何一部国产剧。该剧之所以能够风靡一时,取得如此高的收视成绩,不仅因为其制作精良,紧抓受众心理,而且因为其宣传手段精巧,传播力度大。本文基于传播学理论分析该剧的成功之处,探讨其对影视剧创作与宣传的启示。
[Abstract]:The Korean drama "the descendant of the Sun" was broadcast by iqiyi in 2.8 billion, with 38. 8% of Korea's ratings, pressing down on any domestic drama of the same period. The drama was popular and achieved such a high rating, not only because of its excellent production, focus on the psychology of the audience, but also because of its sophisticated means of propaganda, the intensity of dissemination. Based on the theory of communication, this paper analyzes the success of the play and discusses its inspiration to the creation and publicity of the film and TV series.
【作者单位】： 安徽师范大学新闻与传播学院;
【分类号】：J905
本文编号：2465974
[Abstract]:The Korean drama "the descendant of the Sun" was broadcast by iqiyi in 2.8 billion, with 38. 8% of Korea's ratings, pressing down on any domestic drama of the same period. The drama was popular and achieved such a high rating, not only because of its excellent production, focus on the psychology of the audience, but also because of its sophisticated means of propaganda, the intensity of dissemination. Based on the theory of communication, this paper analyzes the success of the play and discusses its inspiration to the creation and publicity of the film and TV series.
【作者单位】： 安徽师范大学新闻与传播学院;
【分类号】：J905
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